Comments for Social Media Influence: Social Media News & Intellegence http://socialmediainfluence.com Wed, 10 Mar 2010 02:14:36 -0800 http://wordpress.org/?v=2.9.2 hourly 1 Comment on eBook Review: The Social Contract with Customers by Social Media Influence http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/comment-page-1/#comment-5567 Social Media Influence Tue, 09 Mar 2010 21:25:01 +0000 http://socialmediainfluence.com/?p=1469#comment-5567 Hi David, I was having the same conversation today with @bernierjohn from Best Buy and mentioned your social phone metaphor (which I like). What you describe is exactly the philosophy and best practice we're trying to shine a light on here at socialmediainfluence.com best m Hi David,

I was having the same conversation today with @bernierjohn from Best Buy and mentioned your social phone metaphor (which I like). What you describe is exactly the philosophy and best practice we’re trying to shine a light on here at socialmediainfluence.com

best

m

]]> Comment on Fashion brand ASOS turns heads with Twitter by Versace Clothing http://socialmediainfluence.com/2010/03/09/fashion-brand-asos-turns-heads-with-twitter/comment-page-1/#comment-5565 Versace Clothing Tue, 09 Mar 2010 20:42:00 +0000 http://socialmediainfluence.com/?p=1456#comment-5565 [...] Social Media Influence: Social Media News & Intellegence » Fashion … [...] [...] Social Media Influence: Social Media News & Intellegence » Fashion … [...]

]]> Comment on eBook Review: The Social Contract with Customers by David Alston http://socialmediainfluence.com/2010/03/09/ebook-review-the-social-contract-with-customers/comment-page-1/#comment-5562 David Alston Tue, 09 Mar 2010 19:13:57 +0000 http://socialmediainfluence.com/?p=1469#comment-5562 Thanks for highlighting what I said in the e-book Matthew. For so many businesses they often think that 'they' decide when to venture into the depths of social media from a brand perspective. They generally have applied traditional marketing thinking where social media is just another "channel" to advertise in. What they come to realize is that their 'customers' have decided to put the brand smack in the middle of social media discussions - not them. I've always thought of social media more in terms of the "social phone" - the public two-way communications channel that customers now often use to "call out" a brand. Hopefully with e-books like this one the word will hopefully spread at least for the sake of so many brands and the folks that love them. Cheers. @davidalston Thanks for highlighting what I said in the e-book Matthew. For so many businesses they often think that ‘they’ decide when to venture into the depths of social media from a brand perspective. They generally have applied traditional marketing thinking where social media is just another “channel” to advertise in. What they come to realize is that their ‘customers’ have decided to put the brand smack in the middle of social media discussions – not them. I’ve always thought of social media more in terms of the “social phone” – the public two-way communications channel that customers now often use to “call out” a brand. Hopefully with e-books like this one the word will hopefully spread at least for the sake of so many brands and the folks that love them.

Cheers.
@davidalston

]]> Comment on The Conversation Group sees the future of Twitter corporate communications by Social Media Influence http://socialmediainfluence.com/2010/03/04/the-conversation-group-sees-the-future-of-twitter-corporate-communications/comment-page-1/#comment-5504 Social Media Influence Mon, 08 Mar 2010 09:18:41 +0000 http://socialmediainfluence.com/?p=1396#comment-5504 A bygone era indeed Mark. Your presentation got me thinking (and then researching and reporting) into the new careers/job being created by social media. In the consultancy work you guys are doing have you seen new innovative positions being created by companies? A bygone era indeed Mark.

Your presentation got me thinking (and then researching and reporting) into the new careers/job being created by social media.

In the consultancy work you guys are doing have you seen new innovative positions being created by companies?

]]> Comment on The Conversation Group sees the future of Twitter corporate communications by Mark Adams http://socialmediainfluence.com/2010/03/04/the-conversation-group-sees-the-future-of-twitter-corporate-communications/comment-page-1/#comment-5502 Mark Adams Mon, 08 Mar 2010 08:50:38 +0000 http://socialmediainfluence.com/?p=1396#comment-5502 Thanks for the comments. I read in the Guardian newspaper this morning a series of advertisements for "Press Officer". To me, they look like ads for jobs in a bygone era. The skills can be very similar in parts, but the organisation structure which has a Press Office but no "Online Office" equivalent strikes me as an opportunity. Thanks for the comments. I read in the Guardian newspaper this morning a series of advertisements for “Press Officer”. To me, they look like ads for jobs in a bygone era. The skills can be very similar in parts, but the organisation structure which has a Press Office but no “Online Office” equivalent strikes me as an opportunity.

]]> Comment on Should General Motors be Tweeting recall news? by ¿Por qué son las compañias tan ineptas en la lucha contra la #crisis? | Clases de Periodismo http://socialmediainfluence.com/2010/03/02/should-general-motors-be-tweeting-recall-news/comment-page-1/#comment-5469 ¿Por qué son las compañias tan ineptas en la lucha contra la #crisis? | Clases de Periodismo Fri, 05 Mar 2010 21:04:13 +0000 http://socialmediainfluence.com/?p=1386#comment-5469 [...] esto en mente fue realmente sorprendente que GM no usara sus blogs, su canal de Youtube o sus cuentas de Twitter para decir algo sobre lo que el último retiro [...] [...] esto en mente fue realmente sorprendente que GM no usara sus blogs, su canal de Youtube o sus cuentas de Twitter para decir algo sobre lo que el último retiro [...]

]]> Comment on Dalai Lama tweets, could Apple be next? by eModeration Social Media Update #31 - A Sense of Community - Blogs - Brand Republic http://socialmediainfluence.com/2010/02/23/dalai-lama-tweets-could-apple-be-next/comment-page-1/#comment-5304 eModeration Social Media Update #31 - A Sense of Community - Blogs - Brand Republic Mon, 01 Mar 2010 22:11:37 +0000 http://socialmediainfluence.com/?p=1251#comment-5304 [...] committed to the dictum that ‘information wants to be free’. From the ridiculous, to the sublime: Big Shout Goin’ Out to his His Holiness, the Dalai Lama, who joined Twitter last week. Word to [...] [...] committed to the dictum that ‘information wants to be free’. From the ridiculous, to the sublime: Big Shout Goin’ Out to his His Holiness, the Dalai Lama, who joined Twitter last week. Word to [...]

]]> Comment on Wal-Mart’s toughest environmental critic? Facebook by ElizabethL http://socialmediainfluence.com/2010/02/27/wal-marts-toughest-environmental-critic-facebook/comment-page-1/#comment-5294 ElizabethL Mon, 01 Mar 2010 16:19:27 +0000 http://socialmediainfluence.com/?p=1364#comment-5294 Sounds like WalMart tried to jump on too many trendy bandwagons without creating an effective social media plan. You'd think a company like walmart would invest a lot of time in speaking with SM consultants to keep them ahead of the game. They need to spend a lot more time getting their customers to engage in conversation with eachother. I read a blog about companies like this...http://www.gatewaybizdev.com/blog/2010/02/corporate-website-trustworthiness-down-social-media-up-for-b2b-lead-generation/ Sounds like WalMart tried to jump on too many trendy bandwagons without creating an effective social media plan. You’d think a company like walmart would invest a lot of time in speaking with SM consultants to keep them ahead of the game. They need to spend a lot more time getting their customers to engage in conversation with eachother. I read a blog about companies like this…http://www.gatewaybizdev.com/blog/2010/02/corporate-website-trustworthiness-down-social-media-up-for-b2b-lead-generation/

]]> Comment on Wal-Mart’s toughest environmental critic? Facebook by Social Media Influence: Social Media News & Intellegence » Wal … - Burson-Marsteller Watch http://socialmediainfluence.com/2010/02/27/wal-marts-toughest-environmental-critic-facebook/comment-page-1/#comment-5271 Social Media Influence: Social Media News & Intellegence » Wal … - Burson-Marsteller Watch Sun, 28 Feb 2010 08:01:08 +0000 http://socialmediainfluence.com/?p=1364#comment-5271 [...] Read the whole article [...] [...] Read the whole article [...]

]]> Comment on Facebook proves Wal-Mart’s toughest critic on green pledge by Social Media Influence: Social Media News & Intellegence … - Burson-Marsteller Watch http://socialmediainfluence.com/2010/02/26/facebook-proves-wal-marts-toughest-critic-on-green-pledge/comment-page-1/#comment-5245 Social Media Influence: Social Media News & Intellegence … - Burson-Marsteller Watch Sat, 27 Feb 2010 08:00:36 +0000 http://socialmediainfluence.com/?p=1353#comment-5245 [...] Read the whole article [...] [...] Read the whole article [...]

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