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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles in Videos

Heineken’s cruel viral gag snags footy lovers
March 16, 2010 – 11:24 am | 19 Comments
Heineken’s cruel viral gag snags footy lovers

Heineken, a long-time sponsor of the UEFA Champions League footy tournament, pulled off one of the crueler gags you’ll ever see. On the night of the big match, pitting AC Milan v. Real Madrid, it …

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The viral video that could sink the Prius
March 10, 2010 – 9:57 am | 2 Comments
The viral video that could sink the Prius

Toyota this morning is facing fresh demands for a mandatory recall, this time of its wildly popular hybrid, the Prius. The calls are mainly coming from members of the public (and automotive columnists too) in  …

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The Idiots Guide to Chatroulette
March 9, 2010 – 10:07 am | No Comment

There are some social sites that busy business execs might want to understand but don’t need to visit.
This excellent commentary of new social phenom Chatroulette just about says it all:

chat roulette from Casey Neistat on …

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Creativity’s 50 Shows Shift to Social
March 9, 2010 – 8:25 am | No Comment
Creativity’s 50 Shows Shift to Social

Glancing through Creativity Online’s annual list of the 50 most inspiring and influential creative personalities of last year, we couldn’t help but notice how important social media innovation has become in the creative industries.
The founders/creators …

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How big brands can defend against Twitter phishing scam
March 1, 2010 – 4:02 pm | One Comment
How big brands can defend against Twitter phishing scam

The list of big-name victims to fall afoul of the latest Twitter phishing expedition is pretty impressive. They include some pretty vigilant Tweeters including journalists at the BBC and The Guardian, British MP Ed Milliband …

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Universal Music stages birthday bash for Johnny Cash
February 26, 2010 – 12:22 pm | 2 Comments
Universal Music stages birthday bash for Johnny Cash

Johnny Cash would have turned 78 today and his record label is marking the occasion with a virtual listening party for his new album, Universal Music Tweets this morning.
Most of the activity is occurring on …

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Lousy test scores? How’s your YouTube viral video?
February 25, 2010 – 3:59 pm | 3 Comments
Lousy test scores? How’s your YouTube viral video?

It wasn’t long ago that American students looking to get into their university of choice were most concerned with bombing their SAT scores. Now they’re worried about whether their video goes viral.

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Mining social networks for dirt on your customers
February 19, 2010 – 9:44 am | 4 Comments
Mining social networks for dirt on your customers

A sign of a progressive, social media-savvy company, or an intrusive breach of trust between brand and customer? The debate is occurring within companies every day: how do we responsibly use social media to learn …

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How Social Can Keep Business Grounded and Sustainable
February 5, 2010 – 11:29 am | One Comment
How Social Can Keep Business Grounded and Sustainable

Do The Green Thing‘s new Stay Grounded campaign questions the logic of companies spending millions each year on travel when social technologies can make them more efficient, profitable and sustainable.
SMI asked Green Thing to talk …

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Heidi Klum Guitar Hero Ad
December 10, 2008 – 12:51 pm | No Comment

A question of content: How scantily-clad Heidi Klum scores big with You Tube watchers

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