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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles in Social Media News

Can Facebook predict the “Best Picture” winner?
March 5, 2010 – 3:42 pm | 5 Comments
Can Facebook predict the “Best Picture” winner?

If you listen to pundits of the Silver Screen, the competition for “Best Picture” comes down to just two films: James Cameron’s “Avatar” and Kathryn Bigelow’s “The Hurt Locker.” But that’s not how it’s playing …

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Is 10 billion Tweets really a big deal?
March 5, 2010 – 2:11 pm | No Comment
Is 10 billion Tweets really a big deal?

At some point yesterday, Twitter surpassed the 10 billion Tweets mark, which, you’re no doubt wondering, means what exactly? Well, it’s just another measure to tell us what we already know: the micro-blogging platform is …

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The 10, erm 11, commandments of corporate Tweeting
March 5, 2010 – 12:49 pm | 7 Comments
The 10, erm 11, commandments of corporate Tweeting

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

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Using social networks to poke, peek and shop
March 4, 2010 – 4:12 pm | 4 Comments
Using social networks to poke, peek and shop

While social media analysts (us included) ponder the future impact of “Twitter-tizing,” it’s important to note that some brands have already had success using the micro-blogging platform to boost sales. Sony, for one, recently divulged …

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Facebook hits a demographic tipping point
March 4, 2010 – 1:41 pm | 3 Comments
Facebook hits a demographic tipping point

At 400 million members, Facebook is a global force – as mainstream as it gets. And it’s poised to get a whole lot bigger.

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The Conversation Group sees the future of Twitter corporate communications
March 4, 2010 – 12:49 pm | 7 Comments

We’re always on the lookout for best practice social media presentations and case studies.
This one from our friends at The Conversation Group is a little ahead of the curve but if you want a sneak …

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Why brands are so inept at fighting the #crisis
March 3, 2010 – 6:30 pm | 13 Comments
Why brands are so inept at fighting the #crisis

Are major brands trying to kill us off?
In the past few days we’ve seen product recalls for over 1.5 million General Motors and Nissan automobiles for, respectively, faulty power steering and defective brakes. Closer to …

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Separating the Tweeters from the quitters
March 3, 2010 – 11:54 am | 109 Comments
Separating the Tweeters from the quitters

There’s a new study out this week that seeks to better understand the burning question: why do some people (you could add brands here too) thrive on Twitter while others find it pointless and quit …

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Should General Motors be Tweeting recall news?
March 2, 2010 – 12:14 pm | 6 Comments
Should General Motors be Tweeting recall news?

Another day, another massive recall in the automotive industry, this time impacting General Motors, which must now pull 1.3 million cars off the road due to faulty power steering. Surely, GM, with all its social …

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Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma
March 2, 2010 – 11:33 am | 17 Comments
Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma

It probably won’t surprise you to learn that 65 international Fortune 100 companies are actively using social media to communicate with their customers. After all you can’t open a newspaper/web page without being hit by …

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