THE NEW INFLUENCERS

Matthew Yeomans – Director of Custom Communication

The media game has changed and a new breed of activists, consumer
advocates, opinionated customers and an increasingly influential online
trade press are influencing your brand. Here’s how to listen to the
most influential new voices talking about your company.

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Antony Mayfield – Head of media and content iCrossing UK

“Social Media and Innovation”

Social media provides us with the imperative, the means and the environment
for innovating in media and communications. How radical does our
innovation need to be and what can marketing communications teams and
agencies learn from other industries about how to be truly innovative?

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IN THE WORKPLACE & BEHIND THE FIREWALL

Moderator – Niall Cook – author of Enterprise 2.0: How Social Software Will Change the Future of Work

Struan Robertson, Editor, Pinsent Mason’s OUTLAW.com, Lee Bryant, Director, Headshift,  Richard Dennison, Senior Manager Social Media, BT, Ruth Ward, Head of Knowledge Systems and Development Allen & Overy

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Michael Steckler, Managing Director AOL UK – “Open conversation, the new age of common sense”

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PUTTING THE PUBLIC BACK INTO PUBLIC RELATIONS

Moderator – Bernhard Warner – director Custom Communication and columnist The Times Online and contributor to The Times’ Mousetrap technology blog.

Neville Hobson – communicator and social media consultant, Helen Nowicka, Managing Director, Shiny Red, Keith Childs, Manager, Web & New Media, GM Europe, Drew Benvie, Hotwire PR

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Alex Burmaster – European Internet Analyst, Nielsen Online

MEASURING INFLUENCE AND AUDIENCE

Moderator – Matthew Yeomans, Custom Communication

Alexander Burmaster - Nielsen Online, Kris Hoet – EMEA Marketing Manager, EMEA Consumer Marketing
Microsoft Online Services Group, Flemming Madsen – founder and managing director, Onalytica, Matt Rhodes, Head of insight, Freshnetworks,

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MARKETING 2.O – IF YOU BUILD IT, WILL THEY COME?

Joanne Jacobs, Director of Xenial Media – creators of Mothercare’s Gurgle.com, Matt McAlister
- head of the Guardian’s development network and former director of
Yahoo Developer Network. Robin Grant -  Founder and Managing Director, we are social, Georgina Atwell, Online Director Rough Guides and DK books.

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HAS VIDEO KILLED THE BLOGGING STAR?

Moderator – Robert Andrews, Editor Paid Content UK,

Matthew Yeomans, Custom Communication and online media tutor, Cardiff University,  Mireia Fontbernat, Qik.com, Mark Jones, Reuters

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Pete Clifton – Head of Editorial Development, Multi-Media Journalism, BBC

“Coming Down From the Mountain” – How the BBC learned to engage