In an age where the power of the consumer to influence brands and buying decisions grows in leaps and bounds (witness Tropicana’s decision to reverse part of its recent rebranding), the ideas of DDB Worldwide …

It’s the question that is keeping the management of all companies awake at night: is there a single, cost-effective investment that can help grow a business even as the whole global economy is contracting?

We’re pleased to announce that we’ve added some new great speakers to the Social Media Influence 09 line-up.
They are:
Benjamin Faes, EMEA Head of YouTube
Ruth Speakman, Head of Corporate Communications, Sony Europe
Antony Mayfield, Head of Social …

Four years after we launched our first social media-themed conference we have arrived at a point where social media is living up to its hype and is transforming the very nature of media and communication.
This …

Reuters’ Matt Cowans produced this report on Social Media Influence 08. Call it a 97-second synopsis of what was covered on the 4th of June.

THE NEW INFLUENCERS
Matthew Yeomans – Director of Custom Communication

The media game has changed and a new breed of activists, consumer
advocates, opinionated customers and an increasingly influential online
trade press are influencing your brand. Here’s …

We had a great event yesterday – 180 attendees and really good presentations and panel discussions.
Thank you to all who spoke and attended the event. We’ll be posting video of the presentations and talks very …

A special thanks to our delegate bloggers/Tweeters/Qik-casters, diligently posting developments of SMI while Matt & I run around keeping the show running along. For some analysis of our morning panel, “In the workplace and behind …