Many of you have commented on the one-on-one interview we did recently with Alexandra Wheeler, director of digital strategy at Starbucks. We thought we would also point you to her full SMI keynote presentation where she details how Starbucks built arguably the most successful social media brand marketing strategy. A hint: “it’s about relationships, not marketing,” she says.

I had the chance to speak to Ruth Speakman of Sony Europe on the sidelines of Social Media Influence where I posed the question: how did you get “social media” in your title and how is Sony Europe implementing this social discipline across such a vast organization? This is what she had to say:

Can the publishing industry be saved by the apps revolution? Will it be in the form of subscriptions or heavy-trafficked free apps? Bernhard Warner, editor of SMI, had a chance to speak to put these questions to Jonathon Moore, Mobile Product Manager for the Guardian, in a one-on-one interview at Social Media Influence conference 2010

The London 2012 Olympic website is expecting an astonishing 10 billion page visits by the end of the games, making it one of the most visited web sites ever in the world of sport. But there’s one fickle group that still must be won over: videogame-obsessed teens.

We were lucky to be able to call upon the expertise and insight of a number of top social media thinkers at this year’s Social Media Influence conference. Adam Brown was one such expert.

Social business consultant Stephen Perry was one of the speakers on the Social Business Design track of Social Media Influence, outlining the work he has done implementing a social intranet.

How did Sony Europe move “beyond campaigns”? The company’s head of Consumer PR and Social Media, Ruth Speakman explained how social has helped Sony reach new markets, engage directly with customers that it otherwise would have never met and get insight on its business operation and performance.

Dachis Group CEO Jeff Dachis delivered a rousing presentation/call-to-arms at the Social Media Influence conference. Here it is once again:

Do The Green Thing founder Andy Hobsbawm stole the show at our recent SMI10 conference with a talk on creativity and its crucial role in building social media community and currency.

A quick shout-out to our friend Ged Carroll who scribbles down a neat little diagram of the main points discussed at Social Media Influence 2010 on Tuesday. Was there really just one Nokia handset in …