As far as social media integration on the enterprise level goes, these are early days. Scratch that. These are “scary”, early days for corporate executives, says digital pioneer Jeff Dachis, the founder in the 1990s of Razorfish, and now, the Dachis Group. Companies are still in the trial-and-error mode in terms of using the latest social media innovations and technologies to engage with customers and employees. Why the hesitancy?

PepsiCo’s head of social media B. Bonin Bough explains to SMI in this one-on-one video the key to implementing an organization-wide social media structure: it’s getting buy-in from the highest level of the organization. “That’s the win,” he says. And here’s what it means:

Creativity can be a powerful force, particularly in the world of cause-related marketing. But can so-called “good creative” motivate us to change our rigid ways? What if it’s to make the world a better place?

In the growing list of social media marketing #fails, Coca-Cola’s recently pulled Dr. Pepper Facebook campaign marks a new twist on an old marketing axiom: never underestimate your most influential market — moms. Mommy bloggers trump all in influence. That much we know. The Dr. Pepper campaign also proves they even understand raunchy porn references that get giggles from the guys in creative, but go over the heads of the starched shirts in marketing. Busted!

Many of you have commented on the one-on-one interview we did recently with Alexandra Wheeler, director of digital strategy at Starbucks. We thought we would also point you to her full SMI keynote presentation where she details how Starbucks built arguably the most successful social media brand marketing strategy. A hint: “it’s about relationships, not marketing,” she says.

I had the chance to speak to Ruth Speakman of Sony Europe on the sidelines of Social Media Influence where I posed the question: how did you get “social media” in your title and how is Sony Europe implementing this social discipline across such a vast organization? This is what she had to say:

Can the publishing industry be saved by the apps revolution? Will it be in the form of subscriptions or heavy-trafficked free apps? Bernhard Warner, editor of SMI, had a chance to speak to put these questions to Jonathon Moore, Mobile Product Manager for the Guardian, in a one-on-one interview at Social Media Influence conference 2010

The London 2012 Olympic website is expecting an astonishing 10 billion page visits by the end of the games, making it one of the most visited web sites ever in the world of sport. But there’s one fickle group that still must be won over: videogame-obsessed teens.

We were lucky to be able to call upon the expertise and insight of a number of top social media thinkers at this year’s Social Media Influence conference. Adam Brown was one such expert.

Social business consultant Stephen Perry was one of the speakers on the Social Business Design track of Social Media Influence, outlining the work he has done implementing a social intranet.