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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles in Social Media Influence Conference

Me & My Web Shadow – The Keynote Primer
March 10, 2010 – 4:50 pm | One Comment
Me & My Web Shadow – The Keynote Primer

Social Media Influence speaker Antony Mayfield has a new book out titled Me & My Web Shadow.
You can pre-order it on Amazon but if you can’t wait that long to take a peak inside here’s …

Social Media Influence Conference Archives
April 2, 2009 – 2:50 pm | No Comment
Social Media Influence Conference Archives

Did you miss this year’s Social Media Influence conference?
Now you can see all the presentations and photos from the conference at the post-event site.
Here’s a snapshot of the good stuff to view….

Radar DDB UK’s Social Media Brandscape
March 5, 2009 – 11:47 am | No Comment
Radar DDB UK’s Social Media Brandscape

We all know that major brands have to adapt fast to the changing world of social media. Now Radar DDB has produced a Social Media Brandscape that seeks to show (with a healthy dose of …

After the Social Media Influence conference
March 5, 2009 – 11:39 am | One Comment

The Social Media Influence conference that took place on March 3rd was a great success and included presentations from YouTube, LinkedIn, Radar DDB UK and Pinsent Masons. We’ll be posting videos of the day and …

Guest Column: Time for a Chief Community Officer?
February 23, 2009 – 2:14 pm | 19 Comments
Guest Column: Time for a Chief Community Officer?

In an age where the power of the consumer to influence brands and buying decisions grows in leaps and bounds (witness Tropicana’s decision to reverse part of its recent rebranding), the ideas of DDB Worldwide …

Guest Column: Successful Marketing in a Contracting Economy
February 16, 2009 – 5:24 pm | 2 Comments

It’s the question that is keeping the management of all companies awake at night: is there a single, cost-effective investment that can help grow a business even as the whole global economy is contracting?

Latest Speakers to Join Social Media Influence 09
January 27, 2009 – 10:23 am | One Comment

We’re pleased to announce that we’ve added some new great speakers to the Social Media Influence 09 line-up.
They are:
Benjamin Faes, EMEA Head of YouTube
Ruth Speakman, Head of Corporate Communications, Sony Europe
Antony Mayfield, Head of Social …

Join Us at SMI 09
November 9, 2008 – 8:43 pm | 2 Comments

Four years after we launched our first social media-themed conference we have arrived at a point where social media is living up to its hype and is transforming the very nature of media and communication.
This …

Reuters covers Social Media Influence 08
June 18, 2008 – 11:30 am | No Comment

Reuters’ Matt Cowans produced this report on Social Media Influence 08. Call it a 97-second synopsis of what was covered on the 4th of June.

Social Media Influence 08 Videos
June 17, 2008 – 6:04 pm | No Comment
Social Media Influence 08 Videos

THE NEW INFLUENCERS
Matthew Yeomans – Director of Custom Communication

The media game has changed and a new breed of activists, consumer
advocates, opinionated customers and an increasingly influential online
trade press are influencing your brand. Here’s …