How to build a online community that is more than just the sum of its numbers?
That’s the quandary facing so many companies and brands as they try and make sense of what value or benefit …

In 2006, Wal-Mart’s then-CEO Lee Scott delivered a speech to employees asking them to think big and ponder, “What would it take for Wal-Mart to be that company, at our best, all the time?”

Wal-Mart and Asda’s ambitious announcement on Thursday to make its operations a whole lot greener by slashing 20 million metric tons of greenhouse gas emissions from its supply chain had the environmental watchdogs buzzing yesterday. …

Everyone loves an underdog – especially in hard times. So it’s good news to know that in this brutal market sales of Fairtrade products rose 12% year-on-year, to £800 million. Part of that success at …

As the Facebook “dirty coal” protest builds steam, we take a look at the thorny question: when should a company, in the face of revolt, change course and give in to the demands of the …

An online protest this morning was building aimed at Facebook’s new data center in Oregon. The issue? How it intends to power its social network of 400 million strong: with “dirty coal.”

Do The Green Thing’s new Stay Grounded campaign questions the logic of companies spending millions each year on travel when social technologies can make them more efficient, profitable and sustainable.
SMI asked Green Thing to talk …