P&G has been pioneering clean water schemes for seven years, and estimates that its patented powdered purification technology has saved 22,000 lives through the purification of 4 billion liters of water.

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

Yesterday we launched the 2012 SMI-Wizness Social Media Sustainability Index. Here is the presentation deck that we shared with attendees of the launch.

CharityBids, creators of the world’s most advanced auction platform specifically for non-profits, has launched an auction app for charities to use exclusively on Facebook.

One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …

In short, this is a neat, well thought-out campaign that utilizes Facebook as a ‘hub’ in its truest sense: real-time figures and numbers instil confidence in the donator; Facebook’s page functions and features give access to a wealth of knowledge in an interactive and engaging way; and the social aspect of liking and sharing helps to spread awareness of the cause.

The Welsh are good at a lot of things. Cakes for example. And rugby. Also not getting too irate when their entire country is ‘edited out’ of a prestigious EU reference book. But what this relatively small country is really good at is bandying together in the spirit of patriotism, for a common good

These aren’t the usual inane ramblings of someone trying to decide what to have for dinner, or complaining of a cold; Lala’s updates give a distressing snapshot into a harsh, unforgiving reality that many individuals face every day in London: ‘My family probably think I am dead’…

Of course, crowd-sourcing in this manner will bring to Walmart’s attention any number of worthy cases that might otherwise go unnoticed – after all, users have to do very little in order to nominate their cause. It is interesting to note, however, that in the promotional video the individuals approached for their take on the spirit of giving are not necessarily a likely target demographic for an online campaign

Despite launching nine months ago, and with the clout of mega brands like Marks & Spencer, IBM, Virgin Money and British Gas, sustainability campaign Start Today did not make the impact anticipated in its ‘One Day’ event yesterday.