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The business of social media marketing, storytelling and gamification

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Social media meets social responsibility.

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Articles in Sustainability

UK emergency services can now sound the alarm through Twitter
November 20, 2013 – 9:06 am | No Comment
UK emergency services can now sound the alarm through Twitter

Organizations in Britain and now able to reach followers in times of crisis directly through Twitter’s alert feature.

Sustainability Index update highlights innovations to be had in social CSR reporting
September 24, 2013 – 8:43 am | No Comment
Sustainability Index update highlights innovations to be had in social CSR reporting

The SMI-Wizness Social Media Sustainability Index has been updated to reflect the latest best practice in the world of social CSR reporting.

Social commerce spotlight: How Yorkshire consumers are Phloking to support their local community
September 20, 2013 – 7:46 am | No Comment
Social commerce spotlight: How Yorkshire consumers are Phloking to support their local community

A new scheme aims to reunite shoppers with the high street through virtual rewards.

Facebook isn’t all babies, holiday snaps and adverts – new study shows it could help prevent HIV
September 5, 2013 – 9:19 am | No Comment
Facebook isn’t all babies, holiday snaps and adverts – new study shows it could help prevent HIV

A new study demonstrates the need for further research into the impact social media can have on sustainable behavior changes.

Social media spotlight: UN turns to celebrity retweets for World Humanitarian Day
August 19, 2013 – 8:16 am | No Comment
Social media spotlight: UN turns to celebrity retweets for World Humanitarian Day

The UN hopes its new World Humanitarian Day ‘retweet a celebrity’ campaign will raise awareness and funds for causes across the globe.

Are kids being over-saturated with digital technology?
June 26, 2013 – 8:11 am | No Comment
Are kids being over-saturated with digital technology?

Is the increase in kids’ use of apps and social media contributing to childhood development issues?

Zombie kid gamers for social good
April 23, 2013 – 6:54 am | No Comment
Zombie kid gamers for social good

How our children’s video game addiction is the perfect vehicle for teaching sustainability.

Social apps review: Apps to help cut your energy use
April 17, 2013 – 8:57 am | No Comment
Social apps review: Apps to help cut your energy use

Save the environment and the pennies in your pocket with these apps designed to reduce your energy use the easy way.

Unlikely Fortune 500 company uses Facebook in anti-hunger campaign
April 10, 2013 – 8:56 am | No Comment
Unlikely Fortune 500 company uses Facebook in anti-hunger campaign

Bakery-cafe company Panera has launched a ‘food chain reaction’ – a virtual chain letter designed to feed America’s hungry. But how does this latest drive fit with the company’s overarching hunger awareness campaign?

The SMI-Wizness Social Media Sustainability Index 2012
February 21, 2013 – 1:00 pm | One Comment
The SMI-Wizness Social Media Sustainability Index 2012

This year’s SMI-Wizness Social Media Sustainability Index documents the best social media sustainable communication practice at 100 leading companies.