2012 is fast living up to its billing of being the year of Big Data. And it’s getting a bad rap from privacy experts. But does Big Data have to be bad? Here’s how it can be used to make business and society more sustainable.

Banks like BBVA, Bendigo and Adelaide, BNP Paribas and VanCity have proved themselves leaders in social media sustainability strategy. Their approaches could help David Cameron’s Big Society Capital.

This week I was invited to chair a roundtable on the topic of green communications and, specifically, what the experience of McDonald’s recent McStories Twitter misadventure might tell us about social media sustainability communications.

British Gas is looking after your most vulnerable neighbors, an initiative that’s not just noble, it’s gotten the social web buzzing about a big-hearted utility. Yes, you heard right, big-hearted utility.

Coca-Cola has set down a marker for CSR and sustainability communications through its Arctic Home collaboration with WWF. The centrepiece, up until last weekend, was an interactive online site where fans of Coke who made a donation to Arctic Home were able to enter a virtual Arctic environment and track polar bear sightings while corresponding with field scientists.

P&G has been pioneering clean water schemes for seven years, and estimates that its patented powdered purification technology has saved 22,000 lives through the purification of 4 billion liters of water.

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

Yesterday we launched the 2012 SMI-Wizness Social Media Sustainability Index. Here is the presentation deck that we shared with attendees of the launch.

CharityBids, creators of the world’s most advanced auction platform specifically for non-profits, has launched an auction app for charities to use exclusively on Facebook.

One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …