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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in Sustainability

Zombie kid gamers for social good
April 23, 2013 – 6:54 am | No Comment
Zombie kid gamers for social good

How our children’s video game addiction is the perfect vehicle for teaching sustainability.

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Social apps review: Apps to help cut your energy use
April 17, 2013 – 8:57 am | No Comment
Social apps review: Apps to help cut your energy use

Save the environment and the pennies in your pocket with these apps designed to reduce your energy use the easy way.

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Unlikely Fortune 500 company uses Facebook in anti-hunger campaign
April 10, 2013 – 8:56 am | No Comment
Unlikely Fortune 500 company uses Facebook in anti-hunger campaign

Bakery-cafe company Panera has launched a ‘food chain reaction’ – a virtual chain letter designed to feed America’s hungry. But how does this latest drive fit with the company’s overarching hunger awareness campaign?

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The SMI-Wizness Social Media Sustainability Index 2012
February 21, 2013 – 1:00 pm | One Comment
The SMI-Wizness Social Media Sustainability Index 2012

This year’s SMI-Wizness Social Media Sustainability Index documents the best social media sustainable communication practice at 100 leading companies.

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How Crowdsourcing can innovate sustainability within business
February 5, 2013 – 8:14 am | One Comment
How Crowdsourcing can innovate sustainability within business

The potential for crowdsourcing to drive sustainability is too strong for it to be seen just as another digital marketing tool.

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What’s the real definition of sustainability in social media?
January 9, 2013 – 11:26 am | One Comment
What’s the real definition of sustainability in social media?

As some companies look to restrict their use of the term ‘sustainability’ within their communications, Matthew Yeomans considers the importance of the philosophy behind the S-word.

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Social games for social good: How Minecraft is moulding next generation sustainability action
December 12, 2012 – 10:16 am | One Comment
Social games for social good: How Minecraft is moulding next generation sustainability action

Virtual worlds set in games such as Minecraft will play a crucial role in teaching youngsters about the importance of sustainable thinking

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How can social media help in disaster relief efforts?
November 6, 2012 – 2:12 pm | 3 Comments
How can social media help in disaster relief efforts?

Social media has been a lifeline for those affected by Hurricane Sandy. Matthew Yeomans examines its role in wider disaster relief work.

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Social media spotlight: Walmart’s social giving campaign returns to help local communities
November 5, 2012 – 10:28 am | No Comment
Social media spotlight: Walmart’s social giving campaign returns to help local communities

Walmart’s ’12 Days of Giving’ campaign has returned to make a difference to local communities

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Facebook adds charitable donation feature to Gifts
November 2, 2012 – 11:43 am | No Comment
Facebook adds charitable donation feature to Gifts

Facebook is testing a new feature that allows users to make charitable donations through its Gifts service.

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