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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in Social Commerce

Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process
June 14, 2013 – 9:03 am | No Comment
Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process

Social commerce platform Chirpify now enables consumers to make purchases using their debit and credit cards after a one-off registration process.

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Facebook kills sponsored stories as part of ad streamlining process
June 11, 2013 – 7:58 am | No Comment
Facebook kills sponsored stories as part of ad streamlining process

Facebook’s ad product cuts promise ‘more efficiency and less repetition’.

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Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages
June 7, 2013 – 7:51 am | No Comment
Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages

The humble order confirmation page is worth millions in potential sales – why aren’t brands making more of it?

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Social Commerce Spotlight: Where should marketers be pushing shares?
May 31, 2013 – 9:10 am | No Comment
Social Commerce Spotlight: Where should marketers be pushing shares?

Sharing is caring, as they say, but on which platform should marketers focus their efforts in order to see the greatest results?

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Social commerce spotlight: Facebook drives more commerce conversions and Pinterest is where the money’s at, but even AOL has a role to play
May 24, 2013 – 9:45 am | 2 Comments
Social commerce spotlight: Facebook drives more commerce conversions and Pinterest is where the money’s at, but even AOL has a role to play

Each network has its strength and weakness, but ultimately social is losing out to good ol’ email when it comes to commerce

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Social commerce spotlight: Does the Target / Facebook collaboration spell another fail for f-commerce?
May 17, 2013 – 8:53 am | No Comment
Social commerce spotlight:  Does the Target / Facebook collaboration spell another fail for f-commerce?

Facebook and Target have teamed up in a bid to stave off threats from Amazon and eBay, whilst giving f-commerce a much-needed jumpstart. But the outcome looks bleak on both counts, say analysts.

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Social commerce spotlight: it’s literally the more the merrier for Tesco’s group booze buying service
May 10, 2013 – 8:53 am | No Comment
Social commerce spotlight: it’s literally the more the merrier for Tesco’s group booze buying service

Tesco is introducing group buying power to its wine range, and will naturally be relying on social to spread the word

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Social commerce spotlight: What does Alibaba’s massive Weibo investment mean for social shopping in China?
May 3, 2013 – 9:29 am | No Comment
Social commerce spotlight: What does Alibaba’s massive Weibo investment mean for social shopping in China?

A $586m investment in China’s Sina Weibo could kick-start its ambition of monetization and make it a top social shopping destination

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Social commerce spotlight: ‘Social mirror’ bridges online/offline shopping gap
April 12, 2013 – 8:42 am | No Comment
Social commerce spotlight: ‘Social mirror’ bridges online/offline shopping gap

A couple of weeks ago we saw the beginning of a project that’ll bring physical stores into a social media user’s home; now we’re looking at an invention designed to bring a shopper’s social media life into a physical store.

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Social commerce spotlight: Hot social shopping site Wanelo is on fire
April 5, 2013 – 9:17 am | No Comment
Social commerce spotlight: Hot social shopping site Wanelo is on fire

Social shopping site Wanelo has recently announced a tremendous jump in user figures and a huge boost in funding. What’s its secret to explosive growth?

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