Articles in Social Commerce
Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.
ASOS’ follower count swamps its nearest competitor.
Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.
Ahead of the Black Friday and Cyber Monday shopping frenzy, it’s revealed that social media is contributing almost nothing to holiday purchases (so far).
Move over Facebook, there’s a new commerce contender in town.
Social shopping recommendations may not serve as Facebook’s commerce saviour after all, according to new research.
Just how does the humble hashtag work to boost brand recognition and drive user engagement?
Brands and retailers are preparing to up their games ahead of the holiday season. Will Facebook help or hinder?
When it comes to social commerce, not all sites are created equal, and new research by consultancy Curebit highlights some extraordinary differences.
Starbucks has become the latest company to explore Twitter as an ecommerce platform, launching its new Tweet-a-Coffee program, which enables gift certificates to be exchanged via tweets.