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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in Social Commerce

Amazon bucks the social commerce trend by breaking the rules
December 13, 2013 – 9:09 am | No Comment
Amazon bucks the social commerce trend by breaking the rules

Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.

ASOS leads the way on Pinterest this holiday season
December 5, 2013 – 10:09 am | No Comment
ASOS leads the way on Pinterest this holiday season

ASOS’ follower count swamps its nearest competitor.

After the chaos of Cyber Monday, what role did social really play in driving sales?
December 4, 2013 – 9:31 am | No Comment
After the chaos of Cyber Monday, what role did social really play in driving sales?

Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.

Early commerce stats show holiday revenue is up, but social is falling flat
November 29, 2013 – 7:40 am | No Comment
Early commerce stats show holiday revenue is up, but social is falling flat

Ahead of the Black Friday and Cyber Monday shopping frenzy, it’s revealed that social media is contributing almost nothing to holiday purchases (so far).

Familiar with Polyvore? You should be – it’s driving 20% of all social commerce
November 22, 2013 – 9:43 am | No Comment
Familiar with Polyvore? You should be – it’s driving 20% of all social commerce

Move over Facebook, there’s a new commerce contender in town.

83% of shoppers will ignore social media recommendations this holiday season
November 21, 2013 – 9:11 am | No Comment
83% of shoppers will ignore social media recommendations this holiday season

Social shopping recommendations may not serve as Facebook’s commerce saviour after all, according to new research.

Infographic: How to harness the power of the hashtag
November 19, 2013 – 7:51 am | No Comment
Infographic: How to harness the power of the hashtag

Just how does the humble hashtag work to boost brand recognition and drive user engagement?

What role will Facebook play in this season’s holiday shopping?
November 8, 2013 – 10:02 am | No Comment
What role will Facebook play in this season’s holiday shopping?

Brands and retailers are preparing to up their games ahead of the holiday season. Will Facebook help or hinder?

Facebook drives 10x shares, 20x traffic and 30x customers than Twitter, but findings can’t be taken as gospel
November 1, 2013 – 10:00 am | No Comment
Facebook drives 10x shares, 20x traffic and 30x customers than Twitter, but findings can’t be taken as gospel

When it comes to social commerce, not all sites are created equal, and new research by consultancy Curebit highlights some extraordinary differences.

Starbucks launches ‘Tweet-a-Coffee’ for instant caffeine-based altruism
October 30, 2013 – 8:58 am | No Comment
Starbucks launches ‘Tweet-a-Coffee’ for instant caffeine-based altruism

Starbucks has become the latest company to explore Twitter as an ecommerce platform, launching its new Tweet-a-Coffee program, which enables gift certificates to be exchanged via tweets.