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Articles in Social Business and Enterprise

Forget “Twitter Strategy”, what do you know about your customers?
May 14, 2010 – 10:45 am | 8 Comments

Jeremiah Owyang of Altimeter Group recently delivered a presentation on what he calls his “four laws of social business.” And, yes, there are more than four laws to heed, but these should correct some of …

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Social media types in the executive ranks
April 7, 2010 – 1:29 pm | 3 Comments
Social media types in the executive ranks

At least that’s the case in some of the forward-looking agencies, as Scott Gubrin, chief talent officer at Porter Novelli in the U.S. tells Media Bistro this week.

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Who should you hire to succeed in social media?
March 30, 2010 – 11:26 am | 13 Comments
Who should you hire to succeed in social media?

One of the sea changes being seen by companies in this social media era is the new way they have been forced to communicate with their customers. But how should resource this new form of customer engagement?

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Philosophers vs channelers in the battle for the soul of social media
March 17, 2010 – 9:15 pm | 8 Comments
Philosophers vs channelers in the battle for the soul of social media

I’ve spent some time over the last couple of days at a large social media conference/exhibition (no not that one…this was Social Media World Forum in London) and it’s hard not to conclude …

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Cisco explains its social journey
March 11, 2010 – 1:20 pm | 4 Comments
Cisco explains its social journey

Here’s a fresh new presentation, hot off the Slideshare presses, by LaSandra Brill, a senior manager on Cisco’s Global Social Media team.
It documents the company’s embrace of social media participation, whether it is active and …

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The 10, erm 11, commandments of corporate Tweeting
March 5, 2010 – 12:49 pm | 7 Comments
The 10, erm 11, commandments of corporate Tweeting

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

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Unilever lets consumers guide brand decisions
February 25, 2010 – 3:47 pm | 2 Comments
Unilever lets consumers guide brand decisions

Unilever – maker of everything from Lipton tea to Dove soap – is diving deeper into the world of social media marketing, creating bespoke social networks where consumers can engage with the brand, or even …

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The Social Business Summit
February 25, 2010 – 1:30 pm | 4 Comments
The Social Business Summit

Interested in learning about the best practice and thinking in social business design?
On March 18, SOMESSO and Headshift (a lead sponsor in our Social Media Influence 2010 conference) are holding  Europe’s first Social Business Summit …

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Eastern Europeans prove social media stars
February 25, 2010 – 10:08 am | 12 Comments
Eastern Europeans prove social media stars

A new study by the Interactive Advertising Bureau in shows that Europeans from Portugal to Poland have been steadily embracing social media. Of all internet users surveyed in 16 countries, 52%  had updated or viewed …

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Italy court convicts Google execs for prankster’s video
February 24, 2010 – 3:24 pm | 2 Comments
Italy court convicts Google execs for prankster’s video

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

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