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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in Social Business

Microsoft study smashes social workplace productivity myths
June 6, 2013 – 9:08 am | No Comment
Microsoft study smashes social workplace productivity myths

Social media makes us unproductive at work? Rubbish, says new Microsoft study.

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Seven habits of the highly social CEO
May 30, 2013 – 6:50 am | No Comment
Seven habits of the highly social CEO

A social CEO is a huge benefit to the company, shareholders and employees. What sets them apart from their non-social counterparts?

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Social apps review: Enterprise apps to build business
May 29, 2013 – 10:15 am | No Comment
Social apps review: Enterprise apps to build business

Three key apps pushing productivity in the workplace

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Infographic: Why B2B companies must get on board with social media
May 7, 2013 – 8:27 am | No Comment
Infographic: Why B2B companies must get on board with social media

The B2B social media industry is still finding its feet, but as this infographic shows, those that remain reticent about using social in this way will be missing out.

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Loose tweets sink fleets: How social media could bring down Wall Street
April 25, 2013 – 9:35 am | No Comment
Loose tweets sink fleets: How social media could bring down Wall Street

How much does an erroneous tweet cost? About $140 billion according to experts, after the Associated Press twitter account was hacked this week.

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Latest social jobs report shows no field is a safe bet
April 25, 2013 – 8:37 am | No Comment
Latest social jobs report shows no field is a safe bet

The latest stats on internet jobs reveal some surprising findings

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Infographic: How other companies manage social media
April 16, 2013 – 9:01 am | No Comment
Infographic: How other companies manage social media

There are lots of ‘rules’ about social media, but what exactly are other businesses doing with theirs?

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Unlikely Fortune 500 company uses Facebook in anti-hunger campaign
April 10, 2013 – 8:56 am | No Comment
Unlikely Fortune 500 company uses Facebook in anti-hunger campaign

Bakery-cafe company Panera has launched a ‘food chain reaction’ – a virtual chain letter designed to feed America’s hungry. But how does this latest drive fit with the company’s overarching hunger awareness campaign?

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Barmaid’s job security rests in the hands of pub’s Facebook punters
April 9, 2013 – 11:04 am | No Comment
Barmaid’s job security rests in the hands of pub’s Facebook punters

A bar in Scotland is putting the fate of one of its employees in the hands of its Facebook fans

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SEC gives the thumbs up to corporate announcements made on social media
April 3, 2013 – 9:19 am | No Comment
SEC gives the thumbs up to corporate announcements made on social media

Social media-shy investors may be forced to get on board with the medium now the SEC says it’s okay for companies to announce corporate news on such channels

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