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Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

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Articles in Social Business

How does social media affect tech purchasing? Conflicting reports battle it out
December 11, 2013 – 9:43 am | No Comment
How does social media affect tech purchasing? Conflicting reports battle it out

It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?

Social media jobs will become obsolete within a decade, report predicts
November 27, 2013 – 8:40 am | No Comment
Social media jobs will become obsolete within a decade, report predicts

Social media experts face redundancy within the decade as the already socially-savvy youth market enters the workforce.

Infographic: How to harness the power of the hashtag
November 19, 2013 – 7:51 am | No Comment
Infographic: How to harness the power of the hashtag

Just how does the humble hashtag work to boost brand recognition and drive user engagement?

Infographic: The 1357% rise in social media jobs
October 8, 2013 – 8:19 am | No Comment
Infographic: The 1357% rise in social media jobs

There’s been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Social customer service adoption slows down as organisations implement SNAIL MAIL instead
September 26, 2013 – 8:02 am | One Comment
Social customer service adoption slows down as organisations implement SNAIL MAIL instead

Nearly 70% of organizations offer snail mail customer service, compared to just 40% offering service via Facebook.

Sustainability Index update highlights innovations to be had in social CSR reporting
September 24, 2013 – 8:43 am | No Comment
Sustainability Index update highlights innovations to be had in social CSR reporting

The SMI-Wizness Social Media Sustainability Index has been updated to reflect the latest best practice in the world of social CSR reporting.

Infographic: The role of social media in recruitment
September 10, 2013 – 10:49 am | No Comment
Infographic: The role of social media in recruitment

How is social media playing an increasingly important role in HR and recruitment?

Social commerce spotlight: Twitter proves its serious about t-commerce by appointing former Ticketmaster president
August 30, 2013 – 9:13 am | No Comment
Social commerce spotlight: Twitter proves its serious about t-commerce by appointing former Ticketmaster president

Twitter has appointed former Ticketmaster president Nathan Hubbard as its first head of commerce. What does this mean for the future of social shopping?

More CEOs turning to Twitter to satiate need for speed
August 22, 2013 – 7:54 am | No Comment
More CEOs turning to Twitter to satiate need for speed

CEOs are still dragging their heels when it comes to social media, but new research indicates there’s a tiny glimmer of hope for increased uptake within Fortune 500 companies.

How are associations using social media, and how do your efforts compare?
July 24, 2013 – 8:23 am | No Comment
How are associations using social media, and how do your efforts compare?

Twitter is proving popular, but Google+ is yet to see widespread adoption in this sector.