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Customer Engagement

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Articles in Red Tape and Regulation

Watchdog gets new teeth – social networks now in its sights
September 1, 2010 – 10:18 am | 6 Comments
Watchdog gets new teeth – social networks now in its sights

The leash on the UK’s advertising watchdog is being loosened and it will finally get its teeth into social networks, with an expanded remit covering Facebook, Twitter and advertisers’ own websites. It’s a move which is long-overdue, though it won’t take effect for another six months.

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Blogger payola probe bites U.S. retailer
April 30, 2010 – 10:59 am | 3 Comments
Blogger payola probe bites U.S. retailer

The FTC investigation into retailer Ann Taylor’s blogger payola flap sent a jolting wake-up call to businesses looking to drum up some positive word-of-mouth buzz via the blogosphere. Ann Taylor may have gotten off lightly, but there are still some hard lessons for businesses to come out of this.

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Your Facebook history up for sale?
April 19, 2010 – 9:35 am | 5 Comments
Your Facebook history up for sale?

Is Facebook on a collision course with privacy watchdogs? There have been isolated complaints in the U.S. and in Europe to rein in the rapidly growing social network and how it handles user data, but …

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Breaking the rules, one life-saving Tweet at a time
March 31, 2010 – 2:01 pm | 6 Comments
Breaking the rules, one life-saving Tweet at a time

Every day, quick bursts of highly targeted medical information are pumped into the Twitterverse, oblivious to most of us goof-offs blithely in search of the latest iPad reviews and Justin Bieber gossip.

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Big Pharma still looking for the “social” cure
March 18, 2010 – 10:01 am | 12 Comments
Big Pharma still looking for the “social” cure

Should drug makers be required to disclose up-front all the potential harmful side effects of new medications within a single, 140-character Tweet? And what about guidance on how to set up a Facebook fan page …

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Watchdog to patrol social media campaigns
March 8, 2010 – 9:33 am | 5 Comments
Watchdog to patrol social media campaigns

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

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The People verse Google v. Microsoft
March 1, 2010 – 9:58 am | No Comment
The People verse Google v. Microsoft

Tag this one “kettle,” “pot,” “black.” The growing prospects of a Google antitrust probe on both sides of the Atlantic has drawn into the fray the search giant’s biggest nemesis: Microsoft. Not surprisingly, what’s shaping …

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Italy court convicts Google execs for prankster’s video
February 24, 2010 – 3:24 pm | 2 Comments
Italy court convicts Google execs for prankster’s video

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

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Europe to probe Google’s search algorithm
February 24, 2010 – 9:38 am | One Comment
Europe to probe Google’s search algorithm

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

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Red Bull, Verizon busted for “ambush” Olympic tweets
February 23, 2010 – 3:05 pm | 7 Comments
Red Bull, Verizon busted for “ambush” Olympic tweets

Is Red Bull up to its renegade ways again? Has Verizon climbed on its back for the ride? The power of Twitter is in play again as these two companies – who are not Olympic …

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