It’s been less than 24 hours since Apple unveiled the new iPadHD iPad3 iPad and tech bloggers and journos are still picking it apart. It has super-fast LTE hookup for those 14 or so people on the planet signed up to a true 4G plan. It has a better camera, packs more pixels and has a faster processor for gaming and video-on-the-go. What’s it missing? For starters, a single share button or a helpful re-tweet.

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 billion this year in ad revenues. A new survey from ad buyers suggest that those figures are too modest, that the demand for social media ad buys could blow away all previous predictions.

That’s the good, albeit brutal, news. The bad news though is that as recently as 2010, half of all large organizations were still blocking employee access to social media sites in the name of security, a new Gartner study says. The number of social-censoring enterprises is falling, but those who hang on in lock-down mode are actually creating a different type of security risk

As you can see from this handy, little graphic to my left, many of the world’s largest and social-savvy brands continue to fall foul of the social media screw-up. Or, looked at another way, corporate screw-ups are going social at an escalating pace. Just ask McDonald’s, Unilever, FedEx and Carnival Cruises, to name just a few.

If you pop onto Coca-Cola Australia’s Facebook page, you’ll get a nice glimpse of a social media marketing experiment gone awry. On Tuesday, the brand figured it would be a fun idea to ask the 736,000-plus Coke fans Down Under on Facebook to participate in a type of word-association game that quickly spiraled into the kind of humor you’d see scribbled on the wall of a toilet stall in a biker bar.

The humanization of marketing is one of the more positive, aspirational aspects of social media marketing. But this is a concept that goes well beyond friending, f-commerce and Likes. It’s also about accountability and transparency, a few very human traits.

As the general consensus towards f-commerce slips further into pessimism, online retailers determined to see it through will need to come up with increasingly clever ways to capture the imaginations of potential customers. As of today, and for the next three weeks, Tesco is doing exactly that, with an innovative Facebook application that will allow shoppers to ‘try on’ its clothing range from the comfort of their own homes

Here’s the second part of our Q&A with Storeya, a Facebook commerce specialist who shares with us the formula for turning fans into shoppers.

We’ve written about the doubts now lingering over Facebook retail, or F-commerce, in light of the highly visible closures of shops on the social network by big retailers such as Gamestop and The Gap. To get the other side of the story we’ve asked F-commerce enabler Storeya to describe what it’s seeing in the market. Not surprisingly, Storya tells us F-commerce is alive and well.

With the social networking ad market expected to top $7.7 billion this year, Buddy Media is aggressively staking out its slice of the pie, announcing today the acquisition of London-based Brighter Option, a Facebook ad serving specialist. Financial terms of the deal were not disclosed.