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Articles in Social Media News

Internet Trends report points to good times for mobile, social marketers
October 19, 2011 – 9:23 am | No Comment
Internet Trends report points to good times for mobile, social marketers

At the Web 2.0 Summit in San Francisco yesterday, famed digital analyst Mark Meeker gave her annual “Internet Trends” address that touched on everything from Greek debt to a long-overdue re-casting of Abraham Maslow’s hierarchy of needs putting our digital/mobile needs over self-actualization. Here’s the presentation in full:

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Social commerce spotlight: Walmart partners with Facebook to target local demographic
October 14, 2011 – 6:44 am | One Comment
Social commerce spotlight: Walmart partners with Facebook to target local demographic

In the first partnership of its kind, Walmart and Facebook have teamed up to launch more than 3,500 Facebook store pages through the My Local Walmart application, where users can view special offers, rollbacks and new merchandise based on their location.

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Infographic: A simple how-to guide for social commerce
October 12, 2011 – 2:24 pm | No Comment
Infographic: A simple how-to guide for social commerce

This morning we got a note from Tabjuice, the Facebook commerce-and-marketing specialists. They put together this infographic on what brands should consider if planning to take the plunge into social commerce, that $30 billion market opportunity.

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Value in numbers? Why gaudy follower numbers may be worthless
October 11, 2011 – 8:15 am | One Comment
Value in numbers? Why gaudy follower numbers may be worthless

For the past year or so, all the buzz was about growing your follower numbers. But today there are doubts about whether that’s such a good investment. Why? Marketers are finding that their swelling Facebook fan communities and Twitter followings are increasingly not “target-specific” and too damn fickle.

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Social creative: Don’t get left behind with the Walking Dead
October 10, 2011 – 6:55 am | No Comment
Social creative: Don’t get left behind with the Walking Dead

To promote season two of Fox’s hit zombie TV show ‘The Walking Dead’, Red Bee Media has created a personalised app that’ll have its users either chomping at the bit for the show’s next airing, or hiding under the stairs, rocking back and forth with fear

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Social commerce spotlight: Concerts come to you with Facebook and Milyoni
October 7, 2011 – 9:53 am | 2 Comments
Social commerce spotlight: Concerts come to you with Facebook and Milyoni

We’ve already seen YouTube’s evolution in bringing viewers live broadcasts, now Facebook is getting involved. On Saturday 8 October, the first global, live concert broadcast through Facebook will take place, with millions of fans in over 100 countries expected to tune in for the Michael Jackson tribute concert, taking place in Cardiff, Wales

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Your fans are jumping ship. Now what?
October 7, 2011 – 7:07 am | 2 Comments
Your fans are jumping ship. Now what?

Not long ago, all the talk in digital marketing circles was the power of “Like.” Build an impressive following of people who declare they like your company, organization or product and, the thinking went, you’d have a cheap and cheerful network of brand advocates, the type who would enthusiastically follow your daily posts and tell their friends about it, too. How very naive that all seems today.

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What ad slump? Social network ad revenues to top $5.5 bln
October 5, 2011 – 4:23 pm | One Comment
What ad slump? Social network ad revenues to top $5.5 bln

A few weeks ago, print publishers added to the pessimistic chorus of an imminent ad slump when The New York Times reported dismal Q3 numbers. That seems like a distant memory today as a new forecast predicts yet more bullish growth for one brash new sector – social networks.

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Consumer recommendations a driving force in social commerce
October 4, 2011 – 1:49 pm | 3 Comments
Consumer recommendations a driving force in social commerce

It’s been said that online commerce is the engine of retail. And what’s the fastest growing segment of online commerce? It appears to be social commerce, and this new study on our online shopping habits from e-commerce specialists at ChannelAdvisor sheds light on why.

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Social creative: Philips helps the nation rise and shine
October 3, 2011 – 9:56 am | One Comment
Social creative: Philips helps the nation rise and shine

Electronics giant Philips is on a mission to help sleepy heads wake up feeling less murderous and more refreshed, with the launch of its new Wake-up Light and supporting Make Me a Morning Person campaign.

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