… as he eyes up a potential target to acquire? We’ve been pondering this idea for a while now, ever since Kraft acquired one of Britain’s most beloved brands, Cadbury, in January, a deal we referred to as the “first mega-merger of the Facebook era.”

The iPad is not yet with us, but it’s already forcing Apple to rethink the importance of one of its long-neglected social media platforms: the Apple YouTube channel.
In a rare move, Apple posted a 30-second …

Lager lovers and the Cannes Film Festival may sound like a mismatch, but don’t tell that to AB InBev, the marketers of Belgian brew Stella Artois. The beer maker has been talking to the …

Media Futurist and all around smart thinker Gerd Leonhard has posted on Slideshare his presentation at the Guardian’s recent Changing Media Summit.
It grapples with the major issues facing the creative/information industries today: how to move …

It’s not every day that a brand turns its most loyal followers into angry protesters. But Nestlé has done just that through its Facebook engagement.

That’s the demographic breakdown arrived at by Muhammad Saleem who looked at Twitter usage since its inception, producing for Mashable a fascinating infographic.

I’m typing this post from Rome, a city where most everyone heads to the bar multiple times a day to consume a shot of caffè, leaving the cup behind for the barista to wash and …

Dell Inc. generated tremendous buzz late last year in pulling off a Twitter first: selling $6.5 million worth of PCs, software and accessories via its corporate Twitter feed. Could other companies then “pull off a …

That’s according to new research published this morning by Global Web Index that takes a close look at the growth of such games as Farmville and Mafia Wars and just who plays these games.
And who …

Should drug makers be required to disclose up-front all the potential harmful side effects of new medications within a single, 140-character Tweet? And what about guidance on how to set up a Facebook fan page …