It was halfway through a conference presentation this week by Facebook that is dawned on me just how powerful the social network had become, just how big its own plans are and just how much it now has to lose.

Antony Mayfield, Senior Vice President of Social Media for iCrossing and author of “Me and My Web Shadow: How to Manage Your Reputation Online” delivered what appears to be (must confess: we didn’t make it …

t’s nearly summer blockbuster season, and Hollywood once again has been going to infinity and beyond, building buzz for its upcoming film releases. With the upcoming release of Toy Story 3 in June, Pixar is going beyond the standard formula of seeding the net with film trailers. It’s secret weapon is a whole lot more social.

PepsiCo continues to bring its do-gooder message to its vast social media following, this time partnering with Waste Management and Keep America Beautiful on a major green effort to help, well, keep America beautiful. Weapon of choice: the “Dream Machine”. Delivery method: blogs, Facebook, and Twitter.

Remember Google’s Nexus One? It’s set for European release on April 30th. Will it be met with praise, or will it suffer the fate of its American brother?

As the competition fires up between iTunes and Spotify with the release of Spotify’s new social features, a question arises: Will Spotify’s social step be enough to trump the big Apple?

At one point in mid-2008, we reported Brits were the world’s biggest online video junkies. A year-and-a-half later, and it’s clear that addiction continues to intensify, posing big challenges for TV programmers and big potential for advertisers.

If this video starts off sounding like your worst social media campaign nightmare then stick around until the end for the sting in the tail.

Regular readers to this site will know that we’re intent on defining what makes a truly Social Company so we’re very pleased to announce two new speakers for Social Media Influence 2010 who are devoting their energies to the very same subject.

This is the conclusion we can draw from two separate in-depth looks at Millennials, those teens and twenty-somethings that are coming of age amid a period of incredible innovation and incredible economic uncertainty.