If a big brand were to be cast in one of those bitchy teen movies, one set entirely in the world of Facebook, it would be that shunned, unloved character that walks barely noticed down the high school corridor. When it does get noticed he or she will no doubt get doused with a slushie. Why? Because. Teens can be pretty brutal.

Walk down the street of most any city or big town in the world and you’re likely to see a Subway sandwich shop. In fact, the Wall Street Journal reports the fast-food chain is now more ubiquitous than the golden arches of McDonald’s. Mickey D’s is still champ in revenues, and it’s no contest online either.

Aunt Jemima, arguably America’s oldest and most recognizable pancake brand, has proved that you can teach an old dog new tricks. With the help of PR powerhouse Weber Shandwick, the brand launched its official social media presence two weeks ago in conjunction with a simple yet effective social undertaking.

Have you ever wished you could pause a TV show, highlight a character on the screen and go through his or her wardrobe item by item and maybe purchase an item or two? Yeah, us neither. That’s not stopping Conde Nast, publishers of Glamour, though from casting an original TV-like series for iPad users that allows viewers to do just that.

Another day, another newcomer to the daily deals market. After the New York Times and Axel Springer announced their own Groupon clones earlier this week, Microsoft is saying it too is getting in on the action with Bing deals.

Talk about your #winners. Charlie Sheen joins Twitter on Tuesday and already this morning he’s closing in on 1.2 million followers, surely a record for Twitter clout. Right? Let’s take a look.

Ford, along with Montana-based sports marketing and comms specialists Outside Media, launched a Facebook campaign earlier this month that lets users compete for a sponsored adventure in the new Ford Explorer 2011. While the campaign tactics itself are far from revolutionary, Ford continues to distance itself from the rest of the SUV pack, building the Explorer into the social brand of choice. Here’s the breakdown.

We live in an industry where it’s all too easy to criticise our peers. We’ve all got blogs, tweet away to our heart’s content and are opinionated. Normally I refrain, but today I thought I’d get a few thoughts down about how Vodafone handled communications around this morning’s service outage.

That’s one of the big findings we pull from new research published by Forrester, which is predicting a nearly 20-fold increase in the apps marketplace by 2015. While the enterprise end of the market may not be big now, it is expected to take off in the next two years to claim nearly half that market share.

Last month we went in-depth looking at the trends, activities and passions driving the U.S. online market in 2010. Today, we look at Europe as comScore publishes its 2010 Europe Digital Year in Review. Like in the U.S., there were some big winners and losers.