The online press is filled with Pinterest success stories on a seemingly hourly basis. Retailers are using their pinboards to drive traffic, others are using it to drive higher revenues per click, marketers are using it to create buzz for their new launches and lastly publishers are seeing it drive eyeballs.Turns out though that while the Pinterest pioneers have shown us a vital new tool to build engagement, we’ve yet to see the best of what this platform can offer, says Pinterest co-founder Evan Sharp.

The social engagement chops of luxury brands has become nothing to sniff at lately. We saw a few weeks ago where Burberry Group swept top honors in the FTSE 100 Social Media Index, landing the No. 1 brand on Facebook, YouTube and Twitter. The high-end fashion label may have set the bar high, but that’s only because there’s a lot at stake in this corner of online retail.

There have been a number of studies that look at the social smarts of today’s most tech-savvy companies. For example, last month we took a look at the phenomenon of the great stall happening on the corporate side with blogging and the subsequent surge in Tweeting. This is only one side of the story, of course. A far more telling picture is to look at uptake of social tools. And we have that for you here.

Thousands of Facebook users have registered with organ donation programs after Facebook introduced an option that allows users to add their donor status to their timelines.

The more sustainability professionals use social media outside of work, the more likely they’ll be to experiment with social channels and platforms for sustainability communications. But choosing the hottest new channel or biggest network is no guarantee of social media success.

As scrapbook site Pinterest proves itself a formidable presence on the social commerce landscape, it’s little surprise retailers are taking steps to emulate the model’s success.

Goldman Sachs needs you. Well, one of you at least. The Wall Street juggernaut, the investment bank everyone loves to hate, is searching for a social media engagement specialist, we learned this week. To be sure, it’s a recruitment first for Goldman, which has seen public opinion around its brand hit new lows in recent months.

As customer-reviews specialist Yelp proved yesterday in its first quarterly earnings report, all big acquisitions in our lives will start with asking the crowd first what they think or know of a particular merchant. Here in lies the promise – and challenge – for a social commerce sector that’s expected to top $30 billion in the next few years.

This could be the toughest job yet in social media: running Goldman Sachs’ largely neglected social media communities. That’s right, the world’s most reviled investment bank – a.k.a. “the great vampire squid wrapped around the face of humanity” – is looking to hire a social media community manager. Interested?

Imagine the collective sigh of relief when Unilever’s skincare brand Dove launched a new campaign to banish aggrieving adverts and replace them with Dove-sponsored feel-good messages.