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The business of social media marketing, storytelling and gamification

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Articles in Social Analytics

Infographic: Miley Cyrus vs Syria – Warped priorities in the information age
November 5, 2013 – 9:17 am | One Comment
Infographic: Miley Cyrus vs Syria – Warped priorities in the information age

Syria, DOMA, the horsemeat scandal and Congressional shutdown all pale into comparison when it comes to Drake, Miley Cyrus and Justin Beiber.

Gangnam Style versus Harlem Shake: how does viral content spread?
May 2, 2013 – 9:31 am | One Comment
Gangnam Style versus Harlem Shake: how does viral content spread?

Insight agency Face looks at two of the biggest viral phenomenons to sweep the globe in recent times and determines exactly what it is that makes stuff spread.

Infographic: How other companies manage social media
April 16, 2013 – 9:01 am | No Comment
Infographic: How other companies manage social media

There are lots of ‘rules’ about social media, but what exactly are other businesses doing with theirs?

Get a sneak peek of your competitor’s fan base with Socialbakers’ Local Page Ranks
January 10, 2013 – 11:29 am | No Comment
Get a sneak peek of your competitor’s fan base with Socialbakers’ Local Page Ranks

A new ranking tool from Socialbakers stands to give savvy marketers a competitive advantage in their regional strategies

Infographic: last year’s most fascinating social figures
January 8, 2013 – 10:25 am | No Comment
Infographic: last year’s most fascinating social figures

Some surprising stats that businesses and brands would do well to digest

And the survey says… HootSuite ranked top tool for Twitter
January 2, 2013 – 9:09 am | No Comment
And the survey says… HootSuite ranked top tool for Twitter

A new report from Brandwatch reveals that HootSuite is the tool of choice for brands managing their social media, and that in 2013, less is more.

The new path for social analytics?: Crimson Hexagon integrates Klout into ForSight platform
December 13, 2012 – 9:32 am | No Comment
The new path for social analytics?: Crimson Hexagon integrates Klout into ForSight platform

Another provider has integrated Klout into its analytics platform, indicating that the expectation of good customer service really is a numbers game.

Meeker’s bumper crop of web stats show there’s still plenty of room for development
December 5, 2012 – 11:31 am | One Comment
Meeker’s bumper crop of web stats show there’s still plenty of room for development

According to Meeker’s latest statistic avalanche, mobile is on the up and the digital sphere is growing, but there are still areas left to be ‘re-imagined’

Is Britain’s government set to make decisions based on an app?
November 8, 2012 – 9:31 am | One Comment
Is Britain’s government set to make decisions based on an app?

David Cameron is said to be testing an new app which may help him shape key policy decisions. Can a country be run on trending topics?

The big social media winners and losers of the 2012 elections
November 7, 2012 – 9:53 am | No Comment
The big social media winners and losers of the 2012 elections

Good morning, political junkies. Obama, marijuana and same-sex marriage weren’t the only big victors of the 2012 U.S. elections. Once again social media played a prominent role in the biggest political show on earth. Who were the big winners and losers, from a social standpoint? Let’s take a look.