Articles in Social Analytics
Insight agency Face looks at two of the biggest viral phenomenons to sweep the globe in recent times and determines exactly what it is that makes stuff spread.
There are lots of ‘rules’ about social media, but what exactly are other businesses doing with theirs?
A new ranking tool from Socialbakers stands to give savvy marketers a competitive advantage in their regional strategies
Some surprising stats that businesses and brands would do well to digest
A new report from Brandwatch reveals that HootSuite is the tool of choice for brands managing their social media, and that in 2013, less is more.
Another provider has integrated Klout into its analytics platform, indicating that the expectation of good customer service really is a numbers game.
According to Meeker’s latest statistic avalanche, mobile is on the up and the digital sphere is growing, but there are still areas left to be ‘re-imagined’
David Cameron is said to be testing an new app which may help him shape key policy decisions. Can a country be run on trending topics?
Good morning, political junkies. Obama, marijuana and same-sex marriage weren’t the only big victors of the 2012 U.S. elections. Once again social media played a prominent role in the biggest political show on earth. Who were the big winners and losers, from a social standpoint? Let’s take a look.
Social media has played a critical role in the race to the White House. Can it predict the voting outcome?