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Articles in Customer Engagement

Could Murdoch’s iPad boast save Big Media?
May 5, 2010 – 10:47 am | 6 Comments
Could Murdoch’s iPad boast save Big Media?

Over 1 million purchases in just 28 days places the iPad as Apple’s most successful product launch ever. No wonder Rupert Murdoch wants some of that business all to himself.

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Move over, Murdoch. Facebook calls the UK election
May 5, 2010 – 9:08 am | 4 Comments
Move over, Murdoch. Facebook calls the UK election

Polls open tomorrow for the UK general election but Facebook already has a beat on the winner after polling an impressive 463,000 eligible British voters on the popular social network this past weekend.
And the winner is…

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The embedded tweets arrive, now where are the advertisers?
May 4, 2010 – 1:09 pm | 3 Comments
The embedded tweets arrive, now where are the advertisers?

Twitter is optimizing the way we search for tweets and, more importantly for its future, giving companies fresh opportunities to advertise within a Twitter conversation stream.

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Even grandma knows about Twitter. Is that enough?
April 30, 2010 – 11:14 am | 6 Comments
Even grandma knows about Twitter. Is that enough?

Edison Research came out with their yearly report on Internet and multimedia usage in the US. The big news is the massive increase in Twitter-awareness, but tweeting participation remains low.

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Blogger payola probe bites U.S. retailer
April 30, 2010 – 10:59 am | 3 Comments
Blogger payola probe bites U.S. retailer

The FTC investigation into retailer Ann Taylor’s blogger payola flap sent a jolting wake-up call to businesses looking to drum up some positive word-of-mouth buzz via the blogosphere. Ann Taylor may have gotten off lightly, but there are still some hard lessons for businesses to come out of this.

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What every CEO could learn from a Tweeting Hugo Chávez
April 29, 2010 – 1:00 pm | 7 Comments
What every CEO could learn from a Tweeting Hugo Chávez

El presidente himself, Hugo Chávez, has joined this week the people’s movement, Twitter. Brandishing the very presidential handle @chavezcandanga, Chávez has amassed an impressive 85,900 followers after a single “victorious” tweet. I don’t want to let this occasion of Chávez’s triumphant arrival to Twitter pass without a similar welcome, so here are a few tips that he, or any CEO or jefe ought to consider once they make the plunge.

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Top 10 valued brands by social media presence
April 29, 2010 – 11:06 am | 7 Comments
Top 10 valued brands by social media presence

Millward Brown today released a new report ranking the world’s most valued brands. While the research agency mentions the importance of social media in future valuations (it’ll be big, they say), it bases its methodology on more traditional metrics. We thought it might be interesting to do a kind of mashup of the results, taking a look at how their top ten ranked if you added a measure of their social media presence.

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Twitter’s Like-killer is @Nowhere
April 29, 2010 – 10:00 am | 4 Comments
Twitter’s Like-killer is @Nowhere

It’s been over a week since the release of both Twitter’s @Anywhere and Facebook’s “Like” button. Both promised to change the way people interact with one another and with the issues and brands they feel most strongly about. But only one appears to be living up to the hype.

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Should big brands hitch their wagons to Facebook on its long trek to longevity?
April 29, 2010 – 8:24 am | One Comment
Should big brands hitch their wagons to Facebook on its long trek to longevity?

It was halfway through a conference presentation this week by Facebook that is dawned on me just how powerful the social network had become, just how big its own plans are and just how much it now has to lose.

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Is your company social media literate?
April 28, 2010 – 4:32 pm | 3 Comments

Antony Mayfield, Senior Vice President of Social Media for iCrossing and author of “Me and My Web Shadow: How to Manage Your Reputation Online” delivered what appears to be (must confess: we didn’t make it …

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