Remember Blippy, the social shopping service that works by sharing your credit card purchases with your friends and the wider Web community? It couldn’t work. Right? Well, in the past week a direct competitor, Swipely, came online in full force testing-mode to challenge Blippy.

Wanted: mighty business power losing ground to upstart competitors seeks whiz to jumpstart its social media operation. A fluency in enterprise software, plus consumer-facing tools/applications a must. The ideal candidate is a persuasive communicator able to convince upper management that a Twitter feed and YouTube channel doesn’t mean you’re a social company. Interested applicants please apply to Google.

JetBlue Airways launched a new online media campaign this morning making real customers the spokespeople for the airline’s commodious perq: extra leg-room. But while JetBlue usually gets high marks for its social media prowess, so far it’s looking like this new effort could have difficulty getting off the ground.

Last week, Procter & Gamble’s Pampers brand faced down a massive public outcry on its new Dry Max diaper brand, started by irate mommy bloggers and their Facebook friends. Angry parents bombarded local news and social media channels claiming the new diaper was giving their newborns serious chemical burns.

This could be big on college campuses. Domino’s Pizza created a pizza give-away game that will get you and your friends to put bounties on each others’ taste buds. Not bad for a company that showed little taste in their past social media adventures.

This didn’t take long. The clean-up crews are still sopping up slicks of crude in the Gulf of Mexico and investors are dumping shares in the culprit, British Petroleum. Meanwhile, on land conscientious members of the public are heading to the biggest public forum, Facebook, to mobilize a boycott against BP.

A recent comScore report suggests that brand loyalty declines in an economic recession. Obvious. Right? Well, looking at some interesting social media loyalty metrics, these findings might not be telling the whole story.

What do you do when your Facebook fan page falls into the hands of an angry mob? For starters, don’t lose your cool. Okay, then what?

What happens when you mess with the son of a marketing vet and self-described “industry disruptor”? For Boeing, it’s a social media backlash that continues to bring bad press critical of the company’s tin ear response to an eight-year-old with a fancy for sketching airplanes.

It looks like road trips will never be the same again. Ford Motor Company and University of Michigan students teamed up to create Caravan Track, a new app to connect cars heading out on cross-country adventures.