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Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

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Articles in Engagement

Bon appétit? Just 10 brands account for majority of social media food conversations
June 19, 2013 – 7:48 am | No Comment
Bon appétit? Just 10 brands account for majority of social media food conversations

Food brands are major players in the social sphere, but a new report shows that they’re not engaging their audience as effectively as they could be

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Yahoo files patent for influence-based advertising
June 18, 2013 – 8:31 am | No Comment
Yahoo files patent for influence-based advertising

Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.

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The Gross Food Guide – A Crowdfunding diary
June 17, 2013 – 12:51 pm | No Comment
The Gross Food Guide – A Crowdfunding diary

An inside look at the highs and lows of crowdfunding a new kids’ App

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Social media spotlight: Jell-O jiggles into online/offline integration
June 17, 2013 – 10:23 am | No Comment
Social media spotlight: Jell-O jiggles into online/offline integration

Jell-O’s latest kid-friendly social campaign makes it okay to play with your food.

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Online is least credible and most irritating source for product information, says study
June 12, 2013 – 9:19 am | No Comment
Online is least credible and most irritating source for product information, says study

Adobe’s new report demonstrates that online advertising isn’t getting any less annoying, but consumers aren’t totally averse to it if it’s done right.

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Facebook kills sponsored stories as part of ad streamlining process
June 11, 2013 – 7:58 am | No Comment
Facebook kills sponsored stories as part of ad streamlining process

Facebook’s ad product cuts promise ‘more efficiency and less repetition’.

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Social on smartphones update: Portable social networking remains consumers’ biggest concern
June 10, 2013 – 8:43 am | No Comment
Social on smartphones update: Portable social networking remains consumers’ biggest concern

mobile video streaming continues to take a back seat to social networking on smartphones.

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Social media spotlight: Durex’s flaccid condom competition highlights problem of internet pranksters
June 10, 2013 – 8:10 am | No Comment
Social media spotlight: Durex’s flaccid condom competition highlights problem of internet pranksters

Durex avoids diplomatic meltdown after fans vote an ultra-conservative Muslim city as ‘most in need’ of a condom delivery service.

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Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages
June 7, 2013 – 7:51 am | No Comment
Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages

The humble order confirmation page is worth millions in potential sales – why aren’t brands making more of it?

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Pinterest creates more ‘useful pins’ to boost brand visibility
June 4, 2013 – 8:02 am | No Comment
Pinterest creates more ‘useful pins’ to boost brand visibility

The network also announces the introduction of the Pin It button to its mobile app.

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