Articles in Engagement
It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.
A new Engagement Index offers insight into where marketers should direct their efforts.
Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.
A Dutch ad agency wants to raise a million dollars by auctioning off a single tweet. A good idea in theory, but can it work in practice?
Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.
Don’t end up on the social media naughty list this holiday season, consult this handy flowchart before you post that festive update.
A New York insurance company shoehorns the passing of Nelson Mandela and Paul Walker into its tasteless tweets.
Instagram offers tangible returns for businesses, but moderation remains key.
ASOS’ follower count swamps its nearest competitor.
Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.