Articles in Engagement
A New York insurance company shoehorns the passing of Nelson Mandela and Paul Walker into its tasteless tweets.
Instagram offers tangible returns for businesses, but moderation remains key.
ASOS’ follower count swamps its nearest competitor.
Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.
The best apps for maintaining your social campaign when you’re away from your desk.
Budweiser UK is turning tweets into festive jumpers to promote responsible drinking this holiday season.
Move over Facebook, there’s a new commerce contender in town.
Social shopping recommendations may not serve as Facebook’s commerce saviour after all, according to new research.
Organizations in Britain and now able to reach followers in times of crisis directly through Twitter’s alert feature.
Just how does the humble hashtag work to boost brand recognition and drive user engagement?