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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Articles in Engagement

The 10 biggest #fails of 2013 (and what you can learn from them)
December 20, 2013 – 9:59 am | No Comment
The 10 biggest #fails of 2013 (and what you can learn from them)

It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.

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Which network really rules the roost when it comes to engagement?
December 19, 2013 – 11:03 am | No Comment
Which network really rules the roost when it comes to engagement?

A new Engagement Index offers insight into where marketers should direct their efforts.

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Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again
December 18, 2013 – 9:12 am | No Comment
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again

Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.

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Is a single tweet really worth $1 million?
December 16, 2013 – 9:49 am | No Comment
Is a single tweet really worth $1 million?

A Dutch ad agency wants to raise a million dollars by auctioning off a single tweet. A good idea in theory, but can it work in practice?

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Amazon bucks the social commerce trend by breaking the rules
December 13, 2013 – 9:09 am | No Comment
Amazon bucks the social commerce trend by breaking the rules

Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.

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Infographic: Should you post that holiday update?
December 10, 2013 – 8:14 am | No Comment
Infographic: Should you post that holiday update?

Don’t end up on the social media naughty list this holiday season, consult this handy flowchart before you post that festive update.

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Is this insurance company the worst hashtag hijacker ever?
December 9, 2013 – 8:42 am | No Comment
Is this insurance company the worst hashtag hijacker ever?

A New York insurance company shoehorns the passing of Nelson Mandela and Paul Walker into its tasteless tweets.

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Instagram #1 network for businesses as research shows site boosts revenue by 3.6%
December 6, 2013 – 8:32 am | No Comment
Instagram #1 network for businesses as research shows site boosts revenue by 3.6%

Instagram offers tangible returns for businesses, but moderation remains key.

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ASOS leads the way on Pinterest this holiday season
December 5, 2013 – 10:09 am | No Comment
ASOS leads the way on Pinterest this holiday season

ASOS’ follower count swamps its nearest competitor.

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After the chaos of Cyber Monday, what role did social really play in driving sales?
December 4, 2013 – 9:31 am | No Comment
After the chaos of Cyber Monday, what role did social really play in driving sales?

Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.

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