Food brands are major players in the social sphere, but a new report shows that they’re not engaging their audience as effectively as they could be

Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.

An inside look at the highs and lows of crowdfunding a new kids’ App

Jell-O’s latest kid-friendly social campaign makes it okay to play with your food.

Adobe’s new report demonstrates that online advertising isn’t getting any less annoying, but consumers aren’t totally averse to it if it’s done right.

Facebook’s ad product cuts promise ‘more efficiency and less repetition’.

mobile video streaming continues to take a back seat to social networking on smartphones.

Durex avoids diplomatic meltdown after fans vote an ultra-conservative Muslim city as ‘most in need’ of a condom delivery service.

The humble order confirmation page is worth millions in potential sales – why aren’t brands making more of it?

The network also announces the introduction of the Pin It button to its mobile app.