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The business of social media marketing, storytelling and gamification

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Social media meets social responsibility.

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Articles in Community

The 10 biggest #fails of 2013 (and what you can learn from them)
December 20, 2013 – 9:59 am | No Comment
The 10 biggest #fails of 2013 (and what you can learn from them)

It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.

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British Gas feels the heat and Ryan Air crash lands: What can brands learn from these Q&A fails?
October 23, 2013 – 9:36 am | No Comment
British Gas feels the heat and Ryan Air crash lands: What can brands learn from these Q&A fails?

Both British Gas and Ryanair were at the receiving end of nightmarish social #fails this week. Where did they go wrong?

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Dad gets one over on exploitative content farming Facebook page to raise money for his sick daughter
October 9, 2013 – 8:36 am | No Comment
Dad gets one over on exploitative content farming Facebook page to raise money for his sick daughter

Social content farming pages are prolific on Facebook, with many going to emotionally-manipulative lengths to bait likes and shares. One Dad turns the tables…

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Infographic: What do customers dislike most about your brand’s social media?
August 13, 2013 – 8:17 am | No Comment
Infographic: What do customers dislike most about your brand’s social media?

There’s a good reason why Facebook doesn’t have a ‘dislike’ button yet. Actually, as this infographic shows, there are several good reasons!

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A quarter of women lie on Facebook, unsurprising research finds
March 14, 2013 – 10:44 am | 2 Comments
A quarter of women lie on Facebook, unsurprising research finds

Nearly one in 10 ladies say they lie more than once a week on social sites in a bid to make their lives seem more interesting

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Weibo censor bots can delete ‘objectionable’ content in under five minutes
March 14, 2013 – 10:19 am | No Comment
Weibo censor bots can delete ‘objectionable’ content in under five minutes

New research shows that Chinese social network Weibo wastes no time in casting judgement on objectionable posts

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China’s social media ‘zombies’ aren’t that frightening after all
March 13, 2013 – 10:13 am | One Comment
China’s social media ‘zombies’ aren’t that frightening after all

China’s social media platforms don’t present as much of a threat to the likes of Twitter as previously thought

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Technorati’s Digital Influence Report says “Be nice to bloggers”
March 12, 2013 – 10:23 am | 3 Comments
Technorati’s Digital Influence Report says “Be nice to bloggers”

New research shows that bloggers present excellent marketing opportunities for brands but still go overlooked.

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Social media spotlight: what the new Facebook News Feed means for marketers
March 11, 2013 – 8:57 am | No Comment
Social media spotlight: what the new Facebook News Feed means for marketers

Facebook’s revamped Newsfeed presents a wealth of opportunities – and challenges – to brands looking to maximise engagement

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Social commerce spotlight: Soldsie’s $1 million funding highlights need for f-commerce innovation
March 8, 2013 – 9:53 am | No Comment
Social commerce spotlight: Soldsie’s $1 million funding highlights need for f-commerce innovation

Soldsie is bucking the failing f-commerce trend by keeping social shopping inherently social

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