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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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Social media meets social responsibility.

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Articles in Community

A quarter of women lie on Facebook, unsurprising research finds
March 14, 2013 – 10:44 am | One Comment
A quarter of women lie on Facebook, unsurprising research finds

Nearly one in 10 ladies say they lie more than once a week on social sites in a bid to make their lives seem more interesting

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Weibo censor bots can delete ‘objectionable’ content in under five minutes
March 14, 2013 – 10:19 am | No Comment
Weibo censor bots can delete ‘objectionable’ content in under five minutes

New research shows that Chinese social network Weibo wastes no time in casting judgement on objectionable posts

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China’s social media ‘zombies’ aren’t that frightening after all
March 13, 2013 – 10:13 am | No Comment
China’s social media ‘zombies’ aren’t that frightening after all

China’s social media platforms don’t present as much of a threat to the likes of Twitter as previously thought

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Technorati’s Digital Influence Report says “Be nice to bloggers”
March 12, 2013 – 10:23 am | 3 Comments
Technorati’s Digital Influence Report says “Be nice to bloggers”

New research shows that bloggers present excellent marketing opportunities for brands but still go overlooked.

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Social media spotlight: what the new Facebook News Feed means for marketers
March 11, 2013 – 8:57 am | No Comment
Social media spotlight: what the new Facebook News Feed means for marketers

Facebook’s revamped Newsfeed presents a wealth of opportunities – and challenges – to brands looking to maximise engagement

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Social commerce spotlight: Soldsie’s $1 million funding highlights need for f-commerce innovation
March 8, 2013 – 9:53 am | No Comment
Social commerce spotlight: Soldsie’s $1 million funding highlights need for f-commerce innovation

Soldsie is bucking the failing f-commerce trend by keeping social shopping inherently social

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Hospitals: more likes mean fewer deaths, research shows
March 7, 2013 – 8:22 am | One Comment
Hospitals: more likes mean fewer deaths, research shows

Researchers have established a direct link between a hospital’s Facebook likes and its mortality rates

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Twitter is NOT the leader of popular opinion, study finds
March 6, 2013 – 11:38 am | No Comment
Twitter is NOT the leader of popular opinion, study finds

The voice of Twitter can seem deafening, but that doesn’t always mean it’s the general consensus.

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Travelzoo’s context-less Twitter chat shows importance of hashtags
March 5, 2013 – 10:42 am | No Comment
Travelzoo’s context-less Twitter chat shows importance of hashtags

Live Twitter chats can be a great way to engage an audience and draw in new fans – providing they’re done properly

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Infographic: Women on social media
March 5, 2013 – 10:03 am | 3 Comments
Infographic: Women on social media

As advertisers continue to misunderstand the lucrative female market, this infographic highlights the wants and needs of women on social

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