P&G has been pioneering clean water schemes for seven years, and estimates that its patented powdered purification technology has saved 22,000 lives through the purification of 4 billion liters of water.

Attracting bright young recruits has been the focus of HR professionals at the world’s largest companies for well over a decade now. It’s been the subject of flashy magazine articles that look at Google’s free lunches and Apple’s compensation plans and the cool factor of working for Facebook (the impending mega IPO there helps). There’s also hope for smaller firms looking to stay competitive in the talent wars: using social media for internal communications.

This year’s Super Bowl saw five times as much social activity as last year, figures from Trendrr suggest, which is not surprising given research by Coco-Cola showing that at least 60 percent of viewers were expected to have a smart phone, tablet or computer within arm’s reach and that an average of 10,000 Tweets per minute were fired off in game’s final three minutes.

Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics.

You might remember this scene from the 2010 Oscar-award winning film “The Social Network.” Four young coders tap away at their laptops, face-off style. Every few seconds, or so it seems, one of the combatants downs a potent shot of cheap booze then resumes tapping away. Around them the cheering hits a fever pitch until… breakthrough! Code cracked. “Welcome to Facebook,” the Mark Zuckerberg character greets the victor.

If the recent Costa Concordia tragedy or McDonald’s #McFail hijacking have taught us anything, it’s that even savvy digital marketers can still get swamped by the social media-fueled crisis. That’s why we’ve produced another helpful tool to help you and your social media team adroitly navigate the lurking corporate crisis.

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

Department store JC Penney has decided it’s time to ‘end the madness’ of confusing sales prices, and has announced across a number of channels that on February 1st everything will change. Until then, however, Facebook users are invited to enjoy the store’s ‘Biggest and best-ever crazy and exhausting and totally confusing sale ever’

New York Times media repoter David Carr has a brilliant piece this morning about Rupert Murdoch, the embattled media baron, political kingmaker, and grumpy Twitter newby. In this age of super-controlled messaging and non-newsy corporate announcements, Murdoch’s emergence on Twitter gives us a rare glimpse into the mind of the man in charge. Is this a trailblazing moment in corporate comms or a one-man, one-act show about to get the hook?

Ramping up this Orwellian reality is a proposed 2012 ‘trend’ set to completely revolutionise (for better or worse) the F-commerce landscape: behavioural pricing, the idea that through analysis of your on (and off-) line shopping habits, brands and companies can determine exactly how much they can get away with charging you for a product.