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The business of social media marketing, storytelling and gamification

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Social media meets social responsibility.

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Articles in Social Media News

The 10 biggest #fails of 2013 (and what you can learn from them)
December 20, 2013 – 9:59 am | No Comment
The 10 biggest #fails of 2013 (and what you can learn from them)

It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.

Which network really rules the roost when it comes to engagement?
December 19, 2013 – 11:03 am | No Comment
Which network really rules the roost when it comes to engagement?

A new Engagement Index offers insight into where marketers should direct their efforts.

Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again
December 18, 2013 – 9:12 am | No Comment
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again

Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.

Infographic: 2013 in social media
December 17, 2013 – 7:51 am | No Comment
Infographic: 2013 in social media

As 2013 draws to a close, what’s the state of play with social media networks?

Is a single tweet really worth $1 million?
December 16, 2013 – 9:49 am | No Comment
Is a single tweet really worth $1 million?

A Dutch ad agency wants to raise a million dollars by auctioning off a single tweet. A good idea in theory, but can it work in practice?

Amazon bucks the social commerce trend by breaking the rules
December 13, 2013 – 9:09 am | No Comment
Amazon bucks the social commerce trend by breaking the rules

Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.

What would a Facebook ‘sympathize’ button really achieve?
December 12, 2013 – 9:02 am | No Comment
What would a Facebook ‘sympathize’ button really achieve?

Rumor’s suggest Facebook has created a button that will allow users to react more appropriately to bad news, but what purpose would it serve in the long run?

How does social media affect tech purchasing? Conflicting reports battle it out
December 11, 2013 – 9:43 am | No Comment
How does social media affect tech purchasing? Conflicting reports battle it out

It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?

Infographic: Should you post that holiday update?
December 10, 2013 – 8:14 am | No Comment
Infographic: Should you post that holiday update?

Don’t end up on the social media naughty list this holiday season, consult this handy flowchart before you post that festive update.

Is this insurance company the worst hashtag hijacker ever?
December 9, 2013 – 8:42 am | No Comment
Is this insurance company the worst hashtag hijacker ever?

A New York insurance company shoehorns the passing of Nelson Mandela and Paul Walker into its tasteless tweets.