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Engagement

The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in Social Media News

As social login awareness rises, consumers expect more personalization
May 23, 2013 – 8:56 am | No Comment
As social login awareness rises, consumers expect more personalization

Social login has been billed the ‘Holy Grail’ of customer insight. New research certainly supports this claim.

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Nutella kills massive social campaign over procedural snafu
May 22, 2013 – 10:41 am | No Comment
Nutella kills massive social campaign over procedural snafu

Talk about looking a gift horse in the mouth.

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Organic posting versus paid advertising: Which delivers results?
May 21, 2013 – 8:35 am | One Comment
Organic posting versus paid advertising: Which delivers results?

Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’

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Infographic: The best and worst times to post on social media
May 21, 2013 – 7:50 am | No Comment
Infographic: The best and worst times to post on social media

When’s the optimum time of day to reach your audience?

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SMI Conference Spotlight – Linkedin no longer is an ugly duckling
May 21, 2013 – 7:23 am | No Comment
SMI Conference Spotlight – Linkedin no longer is an ugly duckling

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LinkedIn used to be little more than a repository for CVs and a hunting-ground for recruiters.
But it’s now an increasingly-important corporate comms channel – somewhere people are spending time on while they’re at work, rather …

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SMI Conference Spotlight – Telling Stories at Scale
May 20, 2013 – 11:38 am | No Comment
SMI Conference Spotlight – Telling Stories at Scale

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The challenge for social media marketing is telling stories at scale. Two areas – big data and content marketing – have been evolving rapidly but are far from mature. In this session Brilliant Noise co-founder …

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Social media spotlight: Play virtual tennis with Jo-Wilfred Tsonga
May 20, 2013 – 9:14 am | No Comment
Social media spotlight: Play virtual tennis with Jo-Wilfred Tsonga

A new campaign allows Twitter users to remotely fire balls at tennis-pro Tsonga in the run-up to the French Open

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Social commerce spotlight: Does the Target / Facebook collaboration spell another fail for f-commerce?
May 17, 2013 – 8:53 am | No Comment
Social commerce spotlight:  Does the Target / Facebook collaboration spell another fail for f-commerce?

Facebook and Target have teamed up in a bid to stave off threats from Amazon and eBay, whilst giving f-commerce a much-needed jumpstart. But the outcome looks bleak on both counts, say analysts.

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Facebook puts the kibosh on Russian Roulette app that ‘kills’ accounts
May 16, 2013 – 9:16 am | No Comment
Facebook puts the kibosh on Russian Roulette app that ‘kills’ accounts

Facebook has banned an app that lets users gamble with ‘killing’ their profile, sparking debate that the social network is becoming too controlling.

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‘Go f**k yourself’: How NOT to deal with complaints on social
May 16, 2013 – 8:27 am | No Comment
‘Go f**k yourself’: How NOT to deal with complaints on social

TV show Kitchen Nightmares took on a very literal meaning this week after a war of words spread onto social networks in the most damming way possible.

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