The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

Unilever – maker of everything from Lipton tea to Dove soap – is diving deeper into the world of social media marketing, creating bespoke social networks where consumers can engage with the brand, or even …

Interested in learning about the best practice and thinking in social business design?
On March 18, SOMESSO and Headshift (a lead sponsor in our Social Media Influence 2010 conference) are holding  Europe’s first Social Business Summit …

A new study by the Interactive Advertising Bureau in shows that Europeans from Portugal to Poland have been steadily embracing social media. Of all internet users surveyed in 16 countries, 52%  had updated or viewed …

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

What do Twitter and IHOP (a.k.a. International House of Pancakes) have in common? They both feed you till you can feed no more. Yesterday was IHOP National Pancake Day and, true to form, IHOP stuffed …

“We remain in the middle of a brand marketing crisis.” This is how Frank Cooper, senior vice president and chief consumer engagement officer at PepsiCo, summed up the state of play at this year’s Interactive …

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

Will our great grandchildren know the discreet pleasure of licking your finger to flip a page? Will they know what a real bookmark feels like?

Okay, maybe “zero” is an exaggeration. But there is definitely a way to promote your brands for much less money than through traditional Madison Avenue-driven channels.
Just today, we’ve seen two examples: