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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles in Red Tape and Regulation

Watchdog to patrol social media campaigns
March 8, 2010 – 9:33 am | 5 Comments
Watchdog to patrol social media campaigns

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

The People verse Google v. Microsoft
March 1, 2010 – 9:58 am | No Comment
The People verse Google v. Microsoft

Tag this one “kettle,” “pot,” “black.” The growing prospects of a Google antitrust probe on both sides of the Atlantic has drawn into the fray the search giant’s biggest nemesis: Microsoft. Not surprisingly, what’s shaping …

Italy court convicts Google execs for prankster’s video
February 24, 2010 – 3:24 pm | 2 Comments
Italy court convicts Google execs for prankster’s video

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

Europe to probe Google’s search algorithm
February 24, 2010 – 9:38 am | One Comment
Europe to probe Google’s search algorithm

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

Red Bull, Verizon busted for “ambush” Olympic tweets
February 23, 2010 – 3:05 pm | 6 Comments
Red Bull, Verizon busted for “ambush” Olympic tweets

Is Red Bull up to its renegade ways again? Has Verizon climbed on its back for the ride? The power of Twitter is in play again as these two companies – who are not Olympic …

When a company should concede to online protestors
February 18, 2010 – 5:18 pm | 3 Comments
When a company should concede to online protestors

As the Facebook “dirty coal” protest builds steam, we take a look at the thorny question: when should a company, in the face of revolt, change course and give in to the demands of the …

Privacy watchdogs zero in on Google Buzz
February 17, 2010 – 1:21 pm | 4 Comments
Privacy watchdogs zero in on Google Buzz

It all comes down to privacy. That’s what the Gmail users have been complaining about since Google launched Buzz on Feb. 9. Yesterday the watchdog group EPIC (Electronic Privacy Information Center) urged the U.S. Federal …