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Customer Engagement

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TV execs could learn a lot from Facebook
January 14, 2010 – 4:56 pm | No Comment

Twentysomethings could care less about television, particularly late night television. That more or less sums up the “terrible difficulties” NBC executives face these days as they decide the fate of The Tonight Show with Conan …

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At what price – integrity?
January 13, 2010 – 2:39 pm | No Comment
At what price – integrity?

Google is the big story of the day, demanding China make nice. Unless the People’s Republic stops censoring the people’s search queries, and stops hacking the people’s Gmail accounts, then Google will have little …

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Why is Google hanging up on its customers?
January 13, 2010 – 12:13 pm | One Comment
Why is Google hanging up on its customers?

It should be the first commandment of new gadget launches — if you’ve invested vast sums in developing the next “iPhone killer” you’re going to need serious positive buzz at launch to convince a skeptical …

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Ford’s Global Social Focus
January 11, 2010 – 9:21 pm | No Comment

It’s a big day for Ford with the release of the new Focus, the company’s new global compact and a vehicle that has been heralded in some quarters as being as important to the automaker …

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Can the Twitterverse perfect pizza?
January 10, 2010 – 2:26 pm | No Comment

As the legend goes, the modern-day cheeze pizza was invented in the late 19th Century by a pizzaiolo from Naples who devised the simple, but genius, tomatoes-mozzarella-basil-olive oil-combination to impress her majesty, Queen Margherita of …

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Who does a guy have to Tweet around here…?
January 8, 2010 – 9:18 am | One Comment

Angry Tweets about his slow moving Eurostar train failed to get Europe minister Chris Bryant any satisfaction this week. As the Press Association reports, Bryant posted to Twitter a series of gripes about his slow-moving …

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M&S delivers ‘the right kind’ of Tweets on epic snow day
January 6, 2010 – 7:19 pm | 2 Comments

It’s a snow day for much or Britain today, but not for the crack staff at Marks & Spencer running the retailer’s timely Twitter feed. The retailer has surely hit some rocky times. Business is not so great, but today it provides a glimpse of the future of retail. In 140 characters or less.

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We’re relaunching…and hiring!
December 11, 2009 – 9:42 am | No Comment

Very soon we’ll be relaunching Socialmediainfluence.com with daily news, fresh analysis and insight to keep you better informed about how the business world is being transformed by social media. And, we’re looking for a full-time reporter/editor based in Rome. Interested? Read on…

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Tweeting pols and MySpace layoffs
June 23, 2009 – 1:34 pm | No Comment

Social Media continues to exert its influence in the political world. The number of MPs with a major Twitter habit, sometimes Tweeting from inside the chamber, was evident last night as the results of the House …

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Goodbye Google
June 23, 2009 – 1:18 pm | No Comment

Few software engineers get around quite like Kevin Marks. The Harrow-born programmer / blogger / open standards advocate announced on his blog on Monday that he’s leaving Google. His next stop? Destination unknown. But Brand …

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