Despite its reputation as a money-hungry corporation, Ticketmaster has been working to bring users a more customer-friendly company, and its latest social media offering seems to tick everyone’s boxes.

Once upon a time, charities looking to raise colossal sums of money quickly would turn to fundraising kingpins like Elton John or Bob Geldof, who would round up their rich and famous musical pals and encourage the general populous to congregate in a city park, get drunk and wave at the cameras beaming the event live into millions of homes around the country. But what about now?

These days, you are just as likely at a trade show, conference or major event to run into “a reporter” from a major company or organization as you are a beat journalist, with the former using a combination of blogs, Twitter, Facebook and YouTube to keep their growing number of followers at home up-to-date. Welcome to the new age of corporate reporting.

British footwear brand Dr Martens has launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots.

Society’s penchant for serious time-wasting has never been more apparent than at a point two years ago, when, seemingly overnight, people woke up to inboxes stuffed full of requests for fertilizer and crops, all in the name of virtual farming. Instead of partaking in something useful like, well, actual farming, over 80 million people became so enraptured by the gaming phenomenon of Farmville that support groups and addiction advice pages started springing up all over the place.

Just when we were beginning to doubt the future of social networking, even suggesting Facebook fatigue was setting in, we get this dose of promising news: social network ad revenues is set to soar this year.

Facebook fatigue is hardly a new term. By our count, it first emerged over three years ago, back when Facebook had a user base in the tens of millions, when tech pundits wondered whether the social network’s monster growth run was stalling. While that proved to be far from true, today a new bit of research suggests there’s a worrying fall-off in activity from Facebook’s core audience: recent college grads.

Online betting site Betfair has launched a new campaign in support of its new ‘betting ambassadors’; four of the sporting world’s biggest names, who will be working with the brand to give customers informative and insightful tipping content, monthly podcasts and opinion on breaking sports news.

Following on from its tremendous success last year, Virgin America ran its ‘Fly Forward, Give Back’ flash sale again this week. The airline encouraged flyers across the nation to bag a bargain seat and retweet, to help raise awareness and funds for the Stand Up To Cancer initiative.

Social media is radically reshaping how companies and organisations handle their crisis communications. At our recent #SMI11 conference, crisis communications experts Neil Chapman and Chris Reed offered a fascinating insight into the ways BP and Eurostar, among other companies, have learned from social media fallout.