Articles in industry research
A new Engagement Index offers insight into where marketers should direct their efforts.
Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.
As 2013 draws to a close, what’s the state of play with social media networks?
It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?
Instagram offers tangible returns for businesses, but moderation remains key.
Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.
Social media experts face redundancy within the decade as the already socially-savvy youth market enters the workforce.
A day in the life of a productive social media marketer. How does yours compare?
How many good causes have you liked on Facebook? Now, how many have you made a donation to?
Insightful statistics for companies looking to make the most of the second screen experience.