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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in industry research

Which network really rules the roost when it comes to engagement?
December 19, 2013 – 11:03 am | No Comment
Which network really rules the roost when it comes to engagement?

A new Engagement Index offers insight into where marketers should direct their efforts.

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Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again
December 18, 2013 – 9:12 am | No Comment
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again

Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.

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Infographic: 2013 in social media
December 17, 2013 – 7:51 am | No Comment
Infographic: 2013 in social media

As 2013 draws to a close, what’s the state of play with social media networks?

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How does social media affect tech purchasing? Conflicting reports battle it out
December 11, 2013 – 9:43 am | No Comment
How does social media affect tech purchasing? Conflicting reports battle it out

It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?

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Instagram #1 network for businesses as research shows site boosts revenue by 3.6%
December 6, 2013 – 8:32 am | No Comment
Instagram #1 network for businesses as research shows site boosts revenue by 3.6%

Instagram offers tangible returns for businesses, but moderation remains key.

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After the chaos of Cyber Monday, what role did social really play in driving sales?
December 4, 2013 – 9:31 am | No Comment
After the chaos of Cyber Monday, what role did social really play in driving sales?

Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.

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Social media jobs will become obsolete within a decade, report predicts
November 27, 2013 – 8:40 am | No Comment
Social media jobs will become obsolete within a decade, report predicts

Social media experts face redundancy within the decade as the already socially-savvy youth market enters the workforce.

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Infographic: What does a typical social marketer’s day look like?
November 26, 2013 – 8:23 am | No Comment
Infographic: What does a typical social marketer’s day look like?

A day in the life of a productive social media marketer. How does yours compare?

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Charities miss out in real life due to social media ‘slacktivism’
November 13, 2013 – 9:42 am | No Comment
Charities miss out in real life due to social media ‘slacktivism’

How many good causes have you liked on Facebook? Now, how many have you made a donation to?

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Infographic: What the second screen phenomenon means for businesses
November 12, 2013 – 9:31 am | No Comment
Infographic: What the second screen phenomenon means for businesses

Insightful statistics for companies looking to make the most of the second screen experience.

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