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The business of social media marketing, storytelling and gamification

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Integrating social business thinking and technologies throughout the enterprise.

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The business of social media listening, understanding and reputation

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Social media meets social responsibility.

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Where social media relationships translate into transactions

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Articles in industry research

Infographic: When did social media lose its way?
May 14, 2013 – 8:37 am | No Comment
Infographic: When did social media lose its way?

Social media has had a heck of a ride in its relatively short lifetime. But is it going off-kilter, and if so, why?

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Six million Brits take to ‘microblagging’ to sex up their lives
May 13, 2013 – 9:57 am | No Comment
Six million Brits take to ‘microblagging’ to sex up their lives

New research shows that 40% of Brits are envious of other peoples’ status updates, but most of these updates are downright fibs!

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Infographic: Why B2B companies must get on board with social media
May 7, 2013 – 8:27 am | No Comment
Infographic: Why B2B companies must get on board with social media

The B2B social media industry is still finding its feet, but as this infographic shows, those that remain reticent about using social in this way will be missing out.

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Gangnam Style versus Harlem Shake: how does viral content spread?
May 2, 2013 – 9:31 am | One Comment
Gangnam Style versus Harlem Shake: how does viral content spread?

Insight agency Face looks at two of the biggest viral phenomenons to sweep the globe in recent times and determines exactly what it is that makes stuff spread.

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Will Facebook become a virtual old folks’ home?
April 26, 2013 – 9:44 am | One Comment
Will Facebook become a virtual old folks’ home?

A new report suggests Facebook could be facing an ageing population. How are they going to monetize that?

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Latest social jobs report shows no field is a safe bet
April 25, 2013 – 8:37 am | No Comment
Latest social jobs report shows no field is a safe bet

The latest stats on internet jobs reveal some surprising findings

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Infographic: How other companies manage social media
April 16, 2013 – 9:01 am | No Comment
Infographic: How other companies manage social media

There are lots of ‘rules’ about social media, but what exactly are other businesses doing with theirs?

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Nielsen’s Social Media Report 2012: Mobile up again, Pinterest levelling out and the TV/tablet habit is set to become a big trend
April 15, 2013 – 9:22 am | 4 Comments
Nielsen’s Social Media Report 2012: Mobile up again, Pinterest levelling out and the TV/tablet habit is set to become a big trend

Keep an eye on the dual-screen viewing phenomenon, Nielsen’s new report hints.

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A perfect pairing: study finds using social media while watching TV boosts viewing engagement
April 8, 2013 – 9:43 am | No Comment
A perfect pairing: study finds using social media while watching TV boosts viewing engagement

New research shows that duel-screen living might not be having the negative impact on TV engagement previously thought

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Social media can be a force for good, prompting donations and real-world activism, report finds
April 4, 2013 – 8:58 am | No Comment
Social media can be a force for good, prompting donations and real-world activism, report finds

New research shows that an online ‘like’ really can make a difference to a charity or cause

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