Articles in industry research
It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?
Instagram offers tangible returns for businesses, but moderation remains key.
Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.
Social media experts face redundancy within the decade as the already socially-savvy youth market enters the workforce.
A day in the life of a productive social media marketer. How does yours compare?
How many good causes have you liked on Facebook? Now, how many have you made a donation to?
Insightful statistics for companies looking to make the most of the second screen experience.
Brands and retailers are preparing to up their games ahead of the holiday season. Will Facebook help or hinder?
Engagement has skyrocketed by 350% in the last year, making Instagram a crucial social vertical for brand marketers.
First Google+, now YouTube. Will every major networking site have usurped Facebook by 2015?