Yes, a tip from a person of authority is to be heeded, and often is. But is there an even more convincing attribute out there? Max Ventilla of Aardvark, speaking at SXSW, points out that …

Strikes by British Airways employees famously cause chaos. Think back to this Christmas and in August, 2005. (There are more examples, no doubt.) But this time, BA seems much better prepared, finding replacement staff and …

Thomson Reuters, my former employer, published this week its social media guidelines, rules that all its journalists should consider before Tweeting, blogging, uploading, or simply publishing, the news. The principles espoused – accuracy, objectivity, transparency …

…to impress the boss, a client or room-full of curious suits. Then you might want to look at this social media presentation from Stefano Principato posted to Slideshare earlier this week. It has a little …

If you’re not familiar with the 90-9-1 explanation of online community engagement/participation, it goes something like this:

Here’s a fresh new presentation, hot off the Slideshare presses, by LaSandra Brill, a senior manager on Cisco’s Global Social Media team.
It documents the company’s embrace of social media participation, whether it is active and …

In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to …

Spring is just around the corner so brace yourself for a new slew of auto social media driving trips all geared to give real people a chance to put [insert your auto brand model here] …

That’s the latest scary assessment of Twitter usage metrics, courtesy of Web security firm Barracuda Networks. The security specialist says they looked at Twitter’s 19 million accounts and determined nearly four out of five (or, …

How to build a online community that is more than just the sum of its numbers?
That’s the quandary facing so many companies and brands as they try and make sense of what value or benefit …