Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics.

You might remember this scene from the 2010 Oscar-award winning film “The Social Network.” Four young coders tap away at their laptops, face-off style. Every few seconds, or so it seems, one of the combatants downs a potent shot of cheap booze then resumes tapping away. Around them the cheering hits a fever pitch until… breakthrough! Code cracked. “Welcome to Facebook,” the Mark Zuckerberg character greets the victor.

If the recent Costa Concordia tragedy or McDonald’s #McFail hijacking have taught us anything, it’s that even savvy digital marketers can still get swamped by the social media-fueled crisis. That’s why we’ve produced another helpful tool to help you and your social media team adroitly navigate the lurking corporate crisis.

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

Department store JC Penney has decided it’s time to ‘end the madness’ of confusing sales prices, and has announced across a number of channels that on February 1st everything will change. Until then, however, Facebook users are invited to enjoy the store’s ‘Biggest and best-ever crazy and exhausting and totally confusing sale ever’

New York Times media repoter David Carr has a brilliant piece this morning about Rupert Murdoch, the embattled media baron, political kingmaker, and grumpy Twitter newby. In this age of super-controlled messaging and non-newsy corporate announcements, Murdoch’s emergence on Twitter gives us a rare glimpse into the mind of the man in charge. Is this a trailblazing moment in corporate comms or a one-man, one-act show about to get the hook?

Ramping up this Orwellian reality is a proposed 2012 ‘trend’ set to completely revolutionise (for better or worse) the F-commerce landscape: behavioural pricing, the idea that through analysis of your on (and off-) line shopping habits, brands and companies can determine exactly how much they can get away with charging you for a product.

Yesterday we launched the 2012 SMI-Wizness Social Media Sustainability Index. Here is the presentation deck that we shared with attendees of the launch.

CharityBids, creators of the world’s most advanced auction platform specifically for non-profits, has launched an auction app for charities to use exclusively on Facebook.

One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …