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The business of social media marketing, storytelling and gamification

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Articles in News

The Gross Food Guide – A Crowdfunding diary
June 17, 2013 – 12:51 pm | No Comment
The Gross Food Guide – A Crowdfunding diary

An inside look at the highs and lows of crowdfunding a new kids’ App

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Social media spotlight: Jell-O jiggles into online/offline integration
June 17, 2013 – 10:23 am | No Comment
Social media spotlight: Jell-O jiggles into online/offline integration

Jell-O’s latest kid-friendly social campaign makes it okay to play with your food.

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Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process
June 14, 2013 – 9:03 am | No Comment
Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process

Social commerce platform Chirpify now enables consumers to make purchases using their debit and credit cards after a one-off registration process.

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Online is least credible and most irritating source for product information, says study
June 12, 2013 – 9:19 am | No Comment
Online is least credible and most irritating source for product information, says study

Adobe’s new report demonstrates that online advertising isn’t getting any less annoying, but consumers aren’t totally averse to it if it’s done right.

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Social apps review: Boost your love life
June 12, 2013 – 8:37 am | No Comment
Social apps review: Boost your love life

How on Earth did we do this courtship business before the digital age?

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Facebook kills sponsored stories as part of ad streamlining process
June 11, 2013 – 7:58 am | No Comment
Facebook kills sponsored stories as part of ad streamlining process

Facebook’s ad product cuts promise ‘more efficiency and less repetition’.

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Infographic: What are teens sharing on social media?
June 11, 2013 – 7:39 am | One Comment
Infographic: What are teens sharing on social media?

A new infographic reveals what teens are doing on social networks, as well as some interesting insight into their views on privacy.

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Social on smartphones update: Portable social networking remains consumers’ biggest concern
June 10, 2013 – 8:43 am | No Comment
Social on smartphones update: Portable social networking remains consumers’ biggest concern

mobile video streaming continues to take a back seat to social networking on smartphones.

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Social media spotlight: Durex’s flaccid condom competition highlights problem of internet pranksters
June 10, 2013 – 8:10 am | No Comment
Social media spotlight: Durex’s flaccid condom competition highlights problem of internet pranksters

Durex avoids diplomatic meltdown after fans vote an ultra-conservative Muslim city as ‘most in need’ of a condom delivery service.

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Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages
June 7, 2013 – 7:51 am | No Comment
Social commerce spotlight: Brands miss out on millions because of poorly optimized order confirmation pages

The humble order confirmation page is worth millions in potential sales – why aren’t brands making more of it?

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