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How social media reshapes sustainability communications
January 25, 2012 – 10:39 am | No Comment
How social media reshapes sustainability communications

Yesterday we launched the 2012 SMI-Wizness Social Media Sustainability Index. Here is the presentation deck that we shared with attendees of the launch.

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Social SEO: a helpful guide to boost your online visibility
November 21, 2011 – 12:15 pm | 2 Comments
Social SEO: a helpful guide to boost your online visibility

Last week I was asked to deliver a presentation on social SEO and what Google’s search formula tweaks now mean for brands and organizations looking to boost their visibility. This is a rapidly evolving issue, but there are some enduring points here that all organizations (and journalists too!) should keep in mind. Hopefully this guide will help you.

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Internet Trends report points to good times for mobile, social marketers
October 19, 2011 – 9:23 am | No Comment
Internet Trends report points to good times for mobile, social marketers

At the Web 2.0 Summit in San Francisco yesterday, famed digital analyst Mark Meeker gave her annual “Internet Trends” address that touched on everything from Greek debt to a long-overdue re-casting of Abraham Maslow’s hierarchy of needs putting our digital/mobile needs over self-actualization. Here’s the presentation in full:

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Is it really that easy for your Fan page to be hijacked?
September 7, 2011 – 7:19 am | 2 Comments
Is it really that easy for your Fan page to be hijacked?

Web security pros at Sophos have found a worrying security hole that impacts all Facebook fan pages. The upshot? You, the page creator, could wake up some day to find you’ve been booted off as admin of the site.

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Social Media Screw-ups: the updated history from Kryptonite to Kenneth Cole (and beyond)
September 5, 2011 – 2:20 pm | 11 Comments
Social Media Screw-ups: the updated history from Kryptonite to Kenneth Cole (and beyond)

We’ve just updated our “Social Media Screw Ups – a History” research with a series of new cringeworthy corporate gaffes from the past year that include insights into how they occurred and how they could be avoided in the future.

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How to use data to tell great stories: Infographic
August 25, 2011 – 8:05 am | No Comment
How to use data to tell great stories: Infographic

Data-driven journalism is a big topic being taught at “J” (or, journalism) schools these days. What does this mean? Using data – charts, graphs or even explanatory text – to tell a complicated story in a few easily understood images. Here’s how it’s done.

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Crisis communications in the social media age
August 11, 2011 – 12:44 pm | One Comment
Crisis communications in the social media age

Social media is radically reshaping how companies and organisations handle their crisis communications. At our recent #SMI11 conference, crisis communications experts Neil Chapman and Chris Reed offered a fascinating insight into the ways BP and Eurostar, among other companies, have learned from social media fallout.

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#SMI11 – Social Analytics & Customer Insight map
August 4, 2011 – 3:52 pm | No Comment
#SMI11 – Social Analytics & Customer Insight map

Over the course of the next month we’ll be looking back at our #SMI11 conference with the help of some specially commissioned presentation maps prepared for us by Scarlet Design.

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The iPhone effect is transforming the shopping experience: research
August 2, 2011 – 2:59 pm | One Comment
The iPhone effect is transforming the shopping experience: research

Mobile-mad Europeans have truly become a consumer force, new research shows, as smartphones have now become a major traffic driver to retailers’ sites. The research also showed accessing social networks on the go is another favorite activity of smartphone users. As researchers point out, this is both a big opportunity and a major threat for brands.

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Google+, the lynchpin of Google’s business strategy
July 19, 2011 – 3:28 pm | No Comment
Google+, the lynchpin of Google’s business strategy

So says Publicis Modem UK in a forward-looking Slideshare presentation that covers what the new social network is about and what impact it will have on digital business. The more interesting question might be: will Google+ become a lynchpin of your business strategy?

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