Our social networking addiction is growing. Add more time and more people and the implications are (not surprisingly) very clear: social networking has established itself as one of the fastest-growing and most used communication channels today. Combined with the explosion of our ‘always on’ mobile society this has cemented the Twitter’s and Facebook’s of the world as valuable customer service goldmines.

In this week’s insightful guest analysis, Headshift director Lee Bryant argues that social business design may yet succeed in making IT departments relevant and useful within companies.

Do The Green Thing‘s new Stay Grounded campaign questions the logic of companies spending millions each year on travel when social technologies can make them more efficient, profitable and sustainable.
SMI asked Green Thing to talk …