Search:
Newsletter signup:
Click here
SMI08

Home » Archive by Category

Articles in C-Tweet

The secret to Facebook success: bribery
May 20, 2010 – 8:54 pm | 7 Comments
The secret to Facebook success: bribery

It’s getting such that Facebook users need never buy a meal again. The latest fast-food brand to dangle a free lunch to fulsome Facebook fans is Burger King way up in Norway. For every ten “Like’s” you pepper on the Burger King Norge Facebook page, you get a free Hot Salsa burger. (No, we don’t want to know what they put in the Norwegian salsa).

Share
What every CEO could learn from a Tweeting Hugo Chávez
April 29, 2010 – 1:00 pm | 7 Comments
What every CEO could learn from a Tweeting Hugo Chávez

El presidente himself, Hugo Chávez, has joined this week the people’s movement, Twitter. Brandishing the very presidential handle @chavezcandanga, Chávez has amassed an impressive 85,900 followers after a single “victorious” tweet. I don’t want to let this occasion of Chávez’s triumphant arrival to Twitter pass without a similar welcome, so here are a few tips that he, or any CEO or jefe ought to consider once they make the plunge.

Share
Breaking the rules, one life-saving Tweet at a time
March 31, 2010 – 2:01 pm | 6 Comments
Breaking the rules, one life-saving Tweet at a time

Every day, quick bursts of highly targeted medical information are pumped into the Twitterverse, oblivious to most of us goof-offs blithely in search of the latest iPad reviews and Justin Bieber gossip.

Share
Dalai Lama tweets, could Apple be next?
February 23, 2010 – 3:20 pm | 7 Comments
Dalai Lama tweets, could Apple be next?

Kudos to His Holiness, the Dalai Lama. He’s joined the Tweeting masses this week, beating the Vatican, Apple and just about every high street bank to this community of 75 million highly connected individuals. Impressively, …

Share
Twitter storms may be overblown but social reputation is a big deal
February 16, 2010 – 5:40 pm | 4 Comments
Twitter storms may be overblown but social reputation is a big deal

Twitter, twitter, blah, blah,blah.
Be it Kevin Smith’s fatman rant against Southwest Airlines (LUV), Eurostar’s public roasting or UK retailer Paperchase’s purported design plagiarism, the media seemingly cannot get enough of another corporation caught short by …

Share
Pepsi’s new campaign: too big for the Super Bowl, just fine for Facebook
February 5, 2010 – 4:21 pm | 19 Comments
Pepsi’s new campaign: too big for the Super Bowl, just fine for Facebook

If the feel-good corporate message of the 1970s was to inspire us to do something nice, like to buy the world a Coke, what then could we accomplish, with a little benevolent prodding from a …

Share
Jonathan Schwartz Resignation Tweet
February 4, 2010 – 3:31 pm | No Comment
Jonathan Schwartz Resignation Tweet

It’s being called a first for corporate communications. Late last night Sun Microsystems CEO Jonathan Schwartz broke the news of his resignation via Twitter.

In a succinct haiku delivery, Schartz wrote: “Today’s my last day at …

Share
Mountain Dew’s Ongoing Dewmocracy – Ripping Up the Book on Campaigns
January 29, 2010 – 1:44 pm | 3 Comments
Mountain Dew’s Ongoing Dewmocracy – Ripping Up the Book on Campaigns

Normally I’m pretty skeptical about the way most brands use social media to add buzz to campaigns.
All too often the brands see social media communities and networks as nothing more than a chatty herd who …

Share
Apple’s Anti-Social Tablet of Success
January 27, 2010 – 6:09 pm | 5 Comments

By the time you read this the great tech mystery of 2010 will be in the process of being solved. Apple (AAPL) will have reaped the untold PR benefits of three weeks “radio silence,” while …

Share
Kraft-Cadbury, the 1st Mega-Merger of the Facebook Era?
January 22, 2010 – 9:58 am | 3 Comments
Kraft-Cadbury, the 1st Mega-Merger of the Facebook Era?

To put it kindly, Warren Buffett isn’t sweet on this week’s mega junk food merger.
In a remarkably candid interview with Bloomberg, Buffett grumbled that Kraft Food’s $19.3 billion takeover of Cadbury is bad news for …

Share