Unilever – maker of everything from Lipton tea to Dove soap – is diving deeper into the world of social media marketing, creating bespoke social networks where consumers can engage with the brand, or even …

A new study by the Interactive Advertising Bureau in shows that Europeans from Portugal to Poland have been steadily embracing social media. Of all internet users surveyed in 16 countries, 52%  had updated or viewed …

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

What do Twitter and IHOP (a.k.a. International House of Pancakes) have in common? They both feed you till you can feed no more. Yesterday was IHOP National Pancake Day and, true to form, IHOP stuffed …

“We remain in the middle of a brand marketing crisis.” This is how Frank Cooper, senior vice president and chief consumer engagement officer at PepsiCo, summed up the state of play at this year’s Interactive …

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

Will our great grandchildren know the discreet pleasure of licking your finger to flip a page? Will they know what a real bookmark feels like?

Is Red Bull up to its renegade ways again? Has Verizon climbed on its back for the ride? The power of Twitter is in play again as these two companies – who are not Olympic …

If there were any doubts left about Twitter’s being a social media force to reckon with, then maybe its 50 million tweets per day should dispel them. That’s an average of 600 tweets per second.

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …