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We all know that major brands have to adapt fast to the changing world of social media. Now Radar DDB has produced a Social Media Brandscape that seeks to show (with a healthy dose of …
In an age where the power of the consumer to influence brands and buying decisions grows in leaps and bounds (witness Tropicana’s decision to reverse part of its recent rebranding), the ideas of DDB Worldwide …
We’re pleased to announce that we’ve added some new great speakers to the Social Media Influence 09 line-up.
They are:
Benjamin Faes, EMEA Head of YouTube
Ruth Speakman, Head of Corporate Communications, Sony Europe
Antony Mayfield, Head of Social …
A question of content: How scantily-clad Heidi Klum scores big with You Tube watchers
Why it’s good to listen to your target audience before creating an ad for them….
Four years after we launched our first social media-themed conference we have arrived at a point where social media is living up to its hype and is transforming the very nature of media and communication.
This …
