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Internet Trends report points to good times for mobile, social marketers
October 19, 2011 – 9:23 am | No Comment
Internet Trends report points to good times for mobile, social marketers

At the Web 2.0 Summit in San Francisco yesterday, famed digital analyst Mark Meeker gave her annual “Internet Trends” address that touched on everything from Greek debt to a long-overdue re-casting of Abraham Maslow’s hierarchy of needs putting our digital/mobile needs over self-actualization. Here’s the presentation in full:

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Infographic: A simple how-to guide for social commerce
October 12, 2011 – 2:24 pm | No Comment
Infographic: A simple how-to guide for social commerce

This morning we got a note from Tabjuice, the Facebook commerce-and-marketing specialists. They put together this infographic on what brands should consider if planning to take the plunge into social commerce, that $30 billion market opportunity.

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What ad slump? Social network ad revenues to top $5.5 bln
October 5, 2011 – 4:23 pm | One Comment
What ad slump? Social network ad revenues to top $5.5 bln

A few weeks ago, print publishers added to the pessimistic chorus of an imminent ad slump when The New York Times reported dismal Q3 numbers. That seems like a distant memory today as a new forecast predicts yet more bullish growth for one brash new sector – social networks.

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Consumer recommendations a driving force in social commerce
October 4, 2011 – 1:49 pm | 3 Comments
Consumer recommendations a driving force in social commerce

It’s been said that online commerce is the engine of retail. And what’s the fastest growing segment of online commerce? It appears to be social commerce, and this new study on our online shopping habits from e-commerce specialists at ChannelAdvisor sheds light on why.

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Is it really that easy for your Fan page to be hijacked?
September 7, 2011 – 7:19 am | 2 Comments
Is it really that easy for your Fan page to be hijacked?

Web security pros at Sophos have found a worrying security hole that impacts all Facebook fan pages. The upshot? You, the page creator, could wake up some day to find you’ve been booted off as admin of the site.

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Importance of blogs, video and photos in corporate reporting: Infographic
September 2, 2011 – 11:01 am | No Comment
Importance of blogs, video and photos in corporate reporting: Infographic

For the past few weeks, we’ve been publishing infographics that can help you re-think how to best use social media for content creation and corporate reporting. We end our series here with an infographic on the importance of using your social media channels to tell your story. Hint: it’s great SEO juice.

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How to set up a social media dashboard: Infographic
August 31, 2011 – 8:00 am | 3 Comments
How to set up a social media dashboard: Infographic

Before you can start conversing with social media, you need to know what people are saying and how your organization or brand fits into that conversation. Here’s a quick guide to get you started on the very first step: listening.

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Social media junkies: a breakdown by country
August 29, 2011 – 8:07 am | No Comment
Social media junkies: a breakdown by country

Turns out the Japanese are blog-addicted, with the average blog visitor there spending more than one hour a month perusing others’ posts. It got us thinking about other interesting national social media consumption habits that just might tell us a bit more about these cultures.

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How to use data to tell great stories: Infographic
August 25, 2011 – 8:05 am | No Comment
How to use data to tell great stories: Infographic

Data-driven journalism is a big topic being taught at “J” (or, journalism) schools these days. What does this mean? Using data – charts, graphs or even explanatory text – to tell a complicated story in a few easily understood images. Here’s how it’s done.

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What social networking fatigue? Advertisers remain bullish
August 18, 2011 – 8:18 am | 2 Comments
What social networking fatigue? Advertisers remain bullish

Just when we were beginning to doubt the future of social networking, even suggesting Facebook fatigue was setting in, we get this dose of promising news: social network ad revenues is set to soar this year.

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