If the recent Costa Concordia tragedy or McDonald’s #McFail hijacking have taught us anything, it’s that even savvy digital marketers can still get swamped by the social media-fueled crisis. That’s why we’ve produced another helpful tool to help you and your social media team adroitly navigate the lurking corporate crisis.

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

Yesterday we launched the 2012 SMI-Wizness Social Media Sustainability Index. Here is the presentation deck that we shared with attendees of the launch.

In 2012, corporate communicators will continue to grapple with the impact of social media – especially in the realm of crisis communications. How can they tailor and adapt plans to take into account a rapidly changing world that expects them to provide information almost instantly, Neil Chapman writes.

We’ve published in the past some interesting pieces of social media research from Mike Schwede who has always taken an interesting look at how the public responds to and impacts the major stories of the day from the Greenpeace siege on Nestle to the shortlived love affair with Pippa Middleton. He joins us here for a look at some big observations for the year to come.

2011 proved to be the year social media really made its disruptive presence felt. Historians will look back at the role social networking played in fueling the Arab Spring and note how social tools – …

Last month we told you about the launch of n0tice, a hyperlocal online community “noticeboard” incubated by The Guardian. Yesterday, they flipped the switch on a new advertising platform. Yes, the “SoMoLo” revolution will be ad-supported.

That’s the finding of a new piece of research from digital marketing specialists at Web Liquid who calculate that posts with photos consistently generate the biggest response from the online public. And the worst? The plain old link.

Last month we reported on the slowdown-defying market that is social media advertising using the latest multi-billion-dollar projection to come out of the U.S. Today, there’s fresh detail on the global picture, and again the numbers paint a rosy picture. It’s particularly good news if you happen to be a member of Facebook’s ad sales team.

What goes through the human mind when a crisis strikes? Panic? Meltdown? You’d be surprised. During moments of extreme adversity, well-prepared teams can do extraordinary things – identify the heart of the problem, devise a plan of attack and return the operation to “business as usual.” Veteran crisis communications trainer Neil Chapman offers us some key insights, starting with some lessons from a must-read book.