Forget spending hours in front of reality TV shows, car insurance price comparison site Confused.com is on a mission to compile the UK’s best talents in bite-size five second clips with its new social media campaign.

Summer’s a comin’, and even torrential rain-stricken Blighty is beginning to feel optimistic about the forthcoming season – probably because many Brits are planning on hot-footing it abroad. In the spirit of the summer vacation, then, we look at the must-have apps for the keen traveler.

We’ve seen Nissan launch a comprehensive crowdsourced car-building campaign, American beer brand Sam Adams crowdsource a new draft beer via Facebook, and makeup maestros Bobbi Brown bring back old lipstick shade favorites based on crowdsourced feedback. Now, the universally-recognised McDonald’s is tapping into social crowdsourcing success, with its Germany-centric ‘Mein Burger’ (My Burger) campaign.

The report examines social shopper needs, ultimately developing six shopper archetypes. By breaking down traits associated with indulgent needs, impulsive needs, utilitarian needs and informational needs, the researchers identified the following (from light social shoppers to heavy users):

Thousands of Facebook users have registered with organ donation programs after Facebook introduced an option that allows users to add their donor status to their timelines.

As scrapbook site Pinterest proves itself a formidable presence on the social commerce landscape, it’s little surprise retailers are taking steps to emulate the model’s success.

As f-commerce continues to find its legs, brands are looking at other ways to capitalise on people’s addiction to their smartphones. Transactional and commerce-led apps are making increasing noise on the landscape, so here we round up three of the strongest new contenders.

Imagine the collective sigh of relief when Unilever’s skincare brand Dove launched a new campaign to banish aggrieving adverts and replace them with Dove-sponsored feel-good messages.

Hello Fresh delivers exact quantities of specific ingredients direct to customers’ doors, so they can create great-tasting meals themselves, in the comfort of their own homes. Kicking off their Facebook Offers journey was a £20-off deal – pretty generous considering that represents about 50 percent off most of Hello Fresh’s packages

“Life is what happens when you’re busy making other plans,” said a wise John Lennon, and that was before the dawn of the social media age, which sees us fervently engaging in aspirational living without actually getting out there and doing the things we chat about, or taking ownership of the items we so publicly covet…