Normally I’m pretty skeptical about the way most brands use social media to add buzz to campaigns.
All too often the brands see social media communities and networks as nothing more than a chatty herd who …

By the time you read this the great tech mystery of 2010 will be in the process of being solved. Apple (AAPL) will have reaped the untold PR benefits of three weeks “radio silence,” while …

The Social Media Influence conference that took place on March 3rd was a great success and included presentations from YouTube, LinkedIn, Radar DDB UK and Pinsent Masons. We’ll be posting videos of the day and …

It’s the question that is keeping the management of all companies awake at night: is there a single, cost-effective investment that can help grow a business even as the whole global economy is contracting?

How else to explain the decision to live blog Thanksgiving? Who the hell is going to read that????

It used to be that companies could count on a “bad news day” a few times a year. Ah, the good old days. Today, activists, critics and watchdogs are using the latest social media tools …

We’re always on the look out for ways that good ol school media are catching up with the times. Today, it’s the times (New York Times that is) catching up with social media in the …