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Articles by matthew yeomans

Creativity’s 50 Shows Shift to Social
March 9, 2010 – 8:25 am | No Comment
Creativity’s 50 Shows Shift to Social

Glancing through Creativity Online’s annual list of the 50 most inspiring and influential creative personalities of last year, we couldn’t help but notice how important social media innovation has become in the creative industries.
The founders/creators …

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The Search for Social CRM
March 8, 2010 – 9:34 am | No Comment

Remember when CRM was the holy grail of customer insight? Back before social media came along and promised to really tell you what your customers are thinking and doing.
Well you won’t be surprised to know …

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The Conversation Group sees the future of Twitter corporate communications
March 4, 2010 – 12:49 pm | 7 Comments

We’re always on the lookout for best practice social media presentations and case studies.
This one from our friends at The Conversation Group is a little ahead of the curve but if you want a sneak …

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Enterprise at Social Media World Forum
March 2, 2010 – 7:31 pm | 3 Comments

Not a day goes by without some new news about social media campaigns but often it’s what’s happening internally at companies in the field of so-called Social Business Design that highlights the freshest social media …

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Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma
March 2, 2010 – 11:33 am | 17 Comments
Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma

It probably won’t surprise you to learn that 65 international Fortune 100 companies are actively using social media to communicate with their customers. After all you can’t open a newspaper/web page without being hit by …

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Content Watch – Emerging Models for Publishers
February 18, 2010 – 3:21 pm | No Comment

Continuing our series of smart, engaging presentations here is a new one from MSN UK’s Alistair Bruce, looking at the ways 30 global publishers are charging for content.
It’s an issue close to our heart and …

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Coca Cola’s fans first approach in social communities
February 17, 2010 – 8:13 am | 6 Comments

Each week we’ll be on the look out for the best social media in action presentations so that we can share with you and create an easy to find directory for Social Media Influence readers …

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Twitter storms may be overblown but social reputation is a big deal
February 16, 2010 – 5:40 pm | 4 Comments
Twitter storms may be overblown but social reputation is a big deal

Twitter, twitter, blah, blah,blah.
Be it Kevin Smith’s fatman rant against Southwest Airlines (LUV), Eurostar’s public roasting or UK retailer Paperchase’s purported design plagiarism, the media seemingly cannot get enough of another corporation caught short by …

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How the Paperchase furore plays out on Google
February 11, 2010 – 5:30 pm | 7 Comments
How the Paperchase furore plays out on Google

We’re not going to get into a big preachy “why Paperchase needs an active social media policy in order to douse the mini-flames of Twitter ire” post.
Instead, we’ll let Google do the talking for us. …

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Jonathan Schwartz Resignation Tweet
February 4, 2010 – 3:31 pm | No Comment
Jonathan Schwartz Resignation Tweet

It’s being called a first for corporate communications. Late last night Sun Microsystems CEO Jonathan Schwartz broke the news of his resignation via Twitter.

In a succinct haiku delivery, Schartz wrote: “Today’s my last day at …

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