We’re pretty sure that Twitter has transformed before our very eyes over the last 12 months. Way back in, oh, May 2009 we followed a smallish group of friends, contacts and people whose opinions we respected so that we could enjoy a slice of their life and thoughts as expressed in nice 140 character digestible bites.

It was halfway through a conference presentation this week by Facebook that is dawned on me just how powerful the social network had become, just how big its own plans are and just how much it now has to lose.

If this video starts off sounding like your worst social media campaign nightmare then stick around until the end for the sting in the tail.

One year ago, Dave Cleaver, owner of Inspired Bicycles, a very small specialist bike frame manufacturer in Hull, UK uploaded a promotional video showing one of his sponsored riders turning street trial tricks in Edinburgh.

Well, it only took 48 hours before the Blendtec guys put the new iPad through its paces, so to speak.
Blendtec created a YouTube marketing phenom with its “Will It Blend” series of improbable, um, mashups.
Now, …

Another week and another Facebook brand crisis. This time the brand that’s been hijacked is Tourism Australia and making matters worse, it’s been duped by arch rival Tourism New Zealand.

One of the sea changes being seen by companies in this social media era is the new way they have been forced to communicate with their customers. But how should resource this new form of customer engagement?

I’ve spent some time over the last couple of days at a large social media conference/exhibition (no not that one…this was Social Media World Forum in London) and it’s hard not to conclude …

How to build a online community that is more than just the sum of its numbers?
That’s the quandary facing so many companies and brands as they try and make sense of what value or benefit …

We’re always on the look out for instructive and intelligent social media case studies and debate, if only to cut through the deafening noise of social media blather being produced on an hourly basis.
So we …