Microsoft’s $44.6 billion bid to acquire Yahoo is far from a done deal. Yet while Yahoo brass franticly looks for a suitor to rebuff Microsoft’s offer, its loyal users are already mounting an impressive virtual …

There’s much fuss this morning about the efficacy of advertising on social media networks. This follows Google’s admission last night that it’s finding “social-networking inventory is not monetizing as well as expected.” Translation? MySpace and …

I’ve been updating some of our Custom Communication social media workshops over the last week and so I’ve been revisiting some social media case studies to see how they’ve progressed.
That’s how I came across this …