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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles by matthew yeomans

Should their be a minimum user age for social networks?
April 2, 2008 – 7:58 am | No Comment
Should their be a minimum user age for social networks?
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How to handle that nagging squeak wheel in the comments section?
April 1, 2008 – 3:53 pm | No Comment
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Don’t these guys have companies to run?
April 1, 2008 – 2:02 pm | 3 Comments
Don’t these guys have companies to run?
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Why your blog should look nothing like a newspaper
March 31, 2008 – 8:59 am | No Comment

This is certainly not light reading for a Monday morning, but if you have about 20 minutes to kill, the New Yorker’s Eric Alterman has written an epic-length piece on the demise of the American …

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Social Media and the Spread of Political News
March 27, 2008 – 6:49 am | No Comment

Think young people don’t care anymore about politics? Think again.
Here’s a chunk from a New York Times story this morning that shows how the YouTube generation are finding, digesting and sharing political information with friends …

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The promise and limitations of social networks
March 24, 2008 – 9:28 pm | No Comment
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Ordered to pay back tips, Starbucks hit with bad PR online and off
March 21, 2008 – 6:19 pm | No Comment
Ordered to pay back tips, Starbucks hit with bad PR online and off
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MyStarbucksIdea and new careers in customer service
March 21, 2008 – 9:38 am | One Comment
MyStarbucksIdea and new careers in customer service
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Still trying to get your head around this blogging thing?
March 20, 2008 – 8:17 am | No Comment
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Blogs….What are they good for?
March 19, 2008 – 1:52 pm | No Comment
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