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SMI08

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Articles by matthew yeomans

Why Brew Blog might leave a sour taste for online journalism
April 24, 2008 – 4:23 pm | No Comment

Bernhard has beaten me to the bar with his Brew Blog post which covers most of what I was going to say.
There’s one more thing that interests me though and that’s how Miller is using …

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Blogs enter the fray in U.S. beer wars
April 24, 2008 – 11:16 am | No Comment
Blogs enter the fray in U.S. beer wars
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The rise and rise of Enterprise 2.0
April 21, 2008 – 12:56 pm | No Comment

Here’s an interesting stat to start the week. Forrester predicts the Enterprise 2.0 market — companies spending on everything from collaborative social networking tools to RSS to consumer payment systems utilising popular social networks (something …

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Leveraging the power and influence of the customer at Starbucks and Dell
April 21, 2008 – 10:54 am | No Comment
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“It’s all about YouTube”
April 18, 2008 – 9:15 am | No Comment

TechCrunch posts a helpful how-to video guide, a nice primer on the do’s and don’ts of online video. This is indeed timely. My students at John Cabot University here in Rome are finishing their mobile …

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Warning: off-key 80s rocker spoof ahead
April 17, 2008 – 11:04 am | No Comment
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American Airlines blog – how long before it crashes?
April 16, 2008 – 4:51 pm | No Comment
American Airlines blog – how long before it crashes?
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The Social Media Influence Conference Agenda….So Far
April 16, 2008 – 8:48 am | One Comment
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Social Media Influence Conference – more confirmed speakers
April 14, 2008 – 10:54 pm | No Comment
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Writers vs Editors – a battle of media influence
April 14, 2008 – 10:29 pm | No Comment

After some 17 years as a journalist I’ve worked both as an editor and a freelance writer.
So it was with some amusement that I read Michael Kinsley’s tongue-in-cheek rant (or is it) on Time.com about …

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