How to build a online community that is more than just the sum of its numbers?
That’s the quandary facing so many companies and brands as they try and make sense of what value or benefit …

We’re always on the look out for instructive and intelligent social media case studies and debate, if only to cut through the deafening noise of social media blather being produced on an hourly basis.
So we …

Glancing through Creativity Online’s annual list of the 50 most inspiring and influential creative personalities of last year, we couldn’t help but notice how important social media innovation has become in the creative industries.
The founders/creators …

Remember when CRM was the holy grail of customer insight? Back before social media came along and promised to really tell you what your customers are thinking and doing.
Well you won’t be surprised to know …

We’re always on the lookout for best practice social media presentations and case studies.
This one from our friends at The Conversation Group is a little ahead of the curve but if you want a sneak …

Not a day goes by without some new news about social media campaigns but often it’s what’s happening internally at companies in the field of so-called Social Business Design that highlights the freshest social media …

It probably won’t surprise you to learn that 65 international Fortune 100 companies are actively using social media to communicate with their customers. After all you can’t open a newspaper/web page without being hit by …

Continuing our series of smart, engaging presentations here is a new one from MSN UK’s Alistair Bruce, looking at the ways 30 global publishers are charging for content.
It’s an issue close to our heart and …

Each week we’ll be on the look out for the best social media in action presentations so that we can share with you and create an easy to find directory for Social Media Influence readers …

Twitter, twitter, blah, blah,blah.
Be it Kevin Smith’s fatman rant against Southwest Airlines (LUV), Eurostar’s public roasting or UK retailer Paperchase’s purported design plagiarism, the media seemingly cannot get enough of another corporation caught short by …