One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …

Do you feel stressed, overworked, unable to manage your time and priorities amid a daily deluge of messages, tweets, updates and Inmails?
No, this isn’t some corny infomercial for a new gadget solution. Instead …

YouTube’s growth has influenced a series of profound changes in the way business and brands communicate online. Here is our opinionated take on the 10 YouTube Videos that have telegraphed those changes. Let us know any major themes we missed (we know you will!)

Last year Ford put its Fiesta brand in the hands of America’s drivers to help tell the real story behind the car. This year the company has placed its social media faith in an orange sock puppet called Doug.

Content, you may have heard, is king again. And curated content at that. After half a decade’s dalliance with crowdsourcing, user-generated content and giving up “control” brands once more have realized they have a responsibility and a right to tell their own stories.

The news that both Facebook and LinkedIn are preparing to take their shares public has created a froth of both investor and media excitement. Facebook’s projected $50 billion valuation would be more than Starbucks and Dell. Combined! And the head-scratching headlines don’t end there.

Do The Green Thing founder Andy Hobsbawm stole the show at our recent SMI10 conference with a talk on creativity and its crucial role in building social media community and currency.

Alexandra Wheeler, Digital Director for Starbucks will be speaking at the Social Media Influence conference on June 22. Here we look at how Starbucks’ new free WiFi initiative can be traced back to a fresh dedication to online customer engagement.

If there was ever any doubt that social media had come of age the upcoming World Cup in South Africa looks like banishing those doubts once and for all. Here is the Social Media Influence guide to the World Cup official sponsors’ social media campaigns and how we think they might fare if there was a trophy for social media success.

Amid the recent rash of Pampers diapers social media stories a new conversational project by rival brand Huggies has got somewhat lost in the mix