Do The Green Thing founder Andy Hobsbawm stole the show at our recent SMI10 conference with a talk on creativity and its crucial role in building social media community and currency.

Alexandra Wheeler, Digital Director for Starbucks will be speaking at the Social Media Influence conference on June 22. Here we look at how Starbucks’ new free WiFi initiative can be traced back to a fresh dedication to online customer engagement.

If there was ever any doubt that social media had come of age the upcoming World Cup in South Africa looks like banishing those doubts once and for all. Here is the Social Media Influence guide to the World Cup official sponsors’ social media campaigns and how we think they might fare if there was a trophy for social media success.

Amid the recent rash of Pampers diapers social media stories a new conversational project by rival brand Huggies has got somewhat lost in the mix

We’re pretty sure that Twitter has transformed before our very eyes over the last 12 months. Way back in, oh, May 2009 we followed a smallish group of friends, contacts and people whose opinions we respected so that we could enjoy a slice of their life and thoughts as expressed in nice 140 character digestible bites.

It was halfway through a conference presentation this week by Facebook that is dawned on me just how powerful the social network had become, just how big its own plans are and just how much it now has to lose.

If this video starts off sounding like your worst social media campaign nightmare then stick around until the end for the sting in the tail.

One year ago, Dave Cleaver, owner of Inspired Bicycles, a very small specialist bike frame manufacturer in Hull, UK uploaded a promotional video showing one of his sponsored riders turning street trial tricks in Edinburgh.

Well, it only took 48 hours before the Blendtec guys put the new iPad through its paces, so to speak.
Blendtec created a YouTube marketing phenom with its “Will It Blend” series of improbable, um, mashups.
Now, …

Another week and another Facebook brand crisis. This time the brand that’s been hijacked is Tourism Australia and making matters worse, it’s been duped by arch rival Tourism New Zealand.