Shop much at 6pm.com, the web retailer owned by Amazon.com? The site made a collossal mistake over the weekend, pricing all items at $49.99, a blunder that it says cost it $1.6 million. People will be talking about this mishap for some time, but not because it lost a bundle, but rather because it’s generated so much praise from the web community for honoring every transaction at the mistaken knock-down price, even, reportedly, a $1,400 GPS system.

It’s getting such that Facebook users need never buy a meal again. The latest fast-food brand to dangle a free lunch to fulsome Facebook fans is Burger King way up in Norway. For every ten “Like’s” you pepper on the Burger King Norge Facebook page, you get a free Hot Salsa burger. (No, we don’t want to know what they put in the Norwegian salsa).

So says a new report out this morning by the IAB UK, which calculates Britons spend more time on blogs and social networks each day than they do checking email, texting mates, playing games or surfing for porn, combined.

Still think Foursquare is just a silly fad for wired extroverts with too much time on their hands? Starbucks is one marketer who sees it differently, eyeing serious sales potential from the location-based social gaming app, announcing this week it will create a U.S.-wide loyalty program for the mayors of Foursquare.

Yesterday was a rare good day for British Airways. It won a court order barring planned walkouts by cabin crew this summer that would again threaten to unleash travel chaos on already weary travelers. It could be a temporary victory as the union, Unite, vows to fight the ruling. But BA should take comfort in one fact: it’s proactive approach during weeks of travel uncertainty have boosted its online following.

If you’ve ever spent any time in Seoul or Tokyo you’ll have no doubt seen the locals flashing their mobiles to hunt around for last-minute shopping bargains, the details of which were beamed to their screens as they stood feet from the retailer, or using the handset to pay for anything from a carton of milk to cab fare. And this was years before the iPhone and the resulting apps economy explosion. Now, in 2010, is it possible the West is finally catching up?

Google launched in the U.S. earlier this year its own iPhone killer, the Nexus One Android. The launch plan centered on a bold step: selling the handset direct via its online shop.

Last month, McDonald’s created waves by hiring its first-ever head of social media, tapping a PR veteran to the post to tackle customer relations and blogger outreach, plus various marketing efforts. Big charges are afoot yet again for the $22 billion brand.

My FT.com subscription lapsed some time ago and I’ve been on the fence for some time now about renewing it. I’m reminded of this fact this morning seeing the new video demo for the FT iPad app. The FT has set up a free grace period for its app users through July, giving UK subscribers a bit more than a month at best to test the FT iPad app and make up their mind whether or not to shell out a few quid a month for a digital version of the newspaper.

Wanted: mighty business power losing ground to upstart competitors seeks whiz to jumpstart its social media operation. A fluency in enterprise software, plus consumer-facing tools/applications a must. The ideal candidate is a persuasive communicator able to convince upper management that a Twitter feed and YouTube channel doesn’t mean you’re a social company. Interested applicants please apply to Google.