Strikes by British Airways employees famously cause chaos. Think back to this Christmas and in August, 2005. (There are more examples, no doubt.) But this time, BA seems much better prepared, finding replacement staff and …

Thomson Reuters, my former employer, published this week its social media guidelines, rules that all its journalists should consider before Tweeting, blogging, uploading, or simply publishing, the news. The principles espoused – accuracy, objectivity, transparency …

If you’re not familiar with the 90-9-1 explanation of online community engagement/participation, it goes something like this:

In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to …

That’s the latest scary assessment of Twitter usage metrics, courtesy of Web security firm Barracuda Networks. The security specialist says they looked at Twitter’s 19 million accounts and determined nearly four out of five (or, …

Mobile phone carriers aren’t exactly popular with their customers these days. Billing disputes, service gripes and the like triggered a chart-topping 37,477 registered complaints in the U.S. last year, America’s Better Business Bureau reports, making …

Toyota this morning is facing fresh demands for a mandatory recall, this time of its wildly popular hybrid, the Prius. The calls are mainly coming from members of the public (and automotive columnists too) in  …

On Facebook, there are over 60,000 fans who’ve declared their devotion to Cartier. Rolex is even bigger. While this social networking love affair certainly speaks well for the brand’s marketing efforts, it may not translate …

Online fashion retailer ASOS is one of the most social savvy of brands. It has over 230,000 followers combined signed up to its Facebook, Bebo and MySpace pages, and nearly 30,000 more tuning in regularly …

Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …