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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles by Basheera Khan

Twitter, Yahoo News mashup stitches social commentary to realtime search
January 16, 2009 – 10:54 am | One Comment
Twitter, Yahoo News mashup stitches social commentary to realtime search

Once again, Twitter proves itself as a fantastic service made even sweeter when clever people find ingenious ways to work the API. Jason Kincaid at TechCrunch posts a case in point; Vik Singh, a developer …

Search marketing is still going strong
January 15, 2009 – 11:15 am | No Comment
Search marketing is still going strong

Jeremiah Owyang has posted some of his thoughts around search engine marketing following his research into some vendors in the community space which threw up a few interesting examples of how vendors are using sponsored …

The misguided search for an ‘iTunes for news’
January 14, 2009 – 10:58 am | No Comment
The misguided search for an ‘iTunes for news’

David Carr at The New York Times wishes someone would develop a media business model which would do for news what iTunes has done for the music industry. Seamus McCauley responds:
“… the analogy with iTunes is desperate, misleading, unhelpful, …

Crowdsourcing helps save JPG Magazine (maybe)
January 13, 2009 – 10:44 am | No Comment
Crowdsourcing helps save JPG Magazine (maybe)

There may be light at the end of the tunnel for JPG Magazine, which at the beginning of the year announced it would be closing within days. The popular photography publication built entirely around high …

UK web innovation threatened by over-zealous regulation
January 12, 2009 – 11:16 am | No Comment
UK web innovation threatened by over-zealous regulation

This is serious. The UK government plans to introduce legislation around retaining email data and rating online content, which if implemented could seriously stifle innovation on the web, not to mention putting a cramp in …

Twitter-based news alert service morphs into public news wire
January 9, 2009 – 10:49 am | One Comment
Twitter-based news alert service morphs into public news wire

Back in November 2008, we brought you news of BreakingNewsOn, a Twitter-based news alert service known for breaking news before mainstream channels (it famously once broke news of a bus crash even before the emergency …

Cisco launches social networking for big media
January 8, 2009 – 11:10 am | No Comment
Cisco launches social networking for big media

Cisco Systems, traditionally known for its networking infrastructure products, is starting to make waves in the social networking space, with its launch of Eos, a hosted software platform targeted at big media companies who want …

How newspapers tried and failed to invent the web
January 7, 2009 – 11:16 am | No Comment
How newspapers tried and failed to invent the web

Amid the state of upheaval that the newspaper publishing industry currently finds itself, Jack Schafer has written a fascinating piece looking at how newspapers’ tried to invent the web with their take-up of new media …

Security flaws bite Twitter
January 6, 2009 – 11:06 am | No Comment
Security flaws bite Twitter

First phishers, now hackers — the Twitter security concern got a little scarier yesterday, with the news that 33 high profile accounts, including those of Britney Spears and Barack Obama, were hacked. Twitter is acting …

The year ahead for social media
January 5, 2009 – 10:45 am | No Comment
The year ahead for social media

It’s a new year, and as people bid adieu to 2008 and bienvenue to 2009, there’s a fair bit of social media review, round-up and prediction going on. Forrester’s Jeremiah Owyang and Josh Bernoff review …