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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles by Basheera Khan

25 Things meme boosts Facebook’s figures
February 13, 2009 – 11:27 am | 2 Comments
25 Things meme boosts Facebook’s figures

No doubt you’ve seen or even contributed to the 25 Things meme that has swept through Facebook of late, prompting old school denizens of the interwebs to heave le sigh and compare it to the …

Twestival writes the book on social media giving
February 12, 2009 – 11:01 am | One Comment

Today’s an exciting day for Twitter, social media, mass collaboration and charity; Twestival, the fundraising drive organised primarily through the social messaging medium by more than 1,000 volunteers in 175 cities across the world will …

Twitter hints at potential revenue model
February 11, 2009 – 10:26 am | No Comment
Twitter hints at potential revenue model

Bloggers and reporters alike worked themselves into a froth yesterday over speculation around Twitter’s plans to charge brands for commercial use of its service, prompted by Fiona Ramsay’s story in Marketing magazine and a considered …

Google gets social, bloggers grow suspicious
February 10, 2009 – 10:32 am | One Comment
Google gets social, bloggers grow suspicious

The blogger buzz today seems to focus around Google and its various manifestations in our technological world, tinged with suspicion at the search giant’s increasingly Big Brother-like power.
From a purely practical view, there’s much excitement …

Facebook still not a Twitter killer, despite open APIs
February 9, 2009 – 10:17 am | 2 Comments
Facebook still not a Twitter killer, despite open APIs

So, Facebook opens up access to a number of Facebook Applications including status updates, notes, links and video, and suddenly, people like Nick O’Neill at AllFacebook think we’ve got a Twitter-killer on our hands.
Mark Hendrickson …

Facebook joins OpenID Foundation
February 6, 2009 – 11:09 am | No Comment
Facebook joins OpenID Foundation

Mike Schroepfer at Facebook has blogged the reasoning behind the social network becoming a member of the OpenID Foundation, a move that’s surprised some because, as Adam Ostrow at Mashable points out, until now, Facebook …

Questioning the wisdom of the crowd
February 5, 2009 – 11:18 am | No Comment
Questioning the wisdom of the crowd

Clay Shirky has been in London this week promoting the paperback launch of Here Comes Everybody with a series of talks on social networks and digital democracy. Stephen Waddington got an autograph and posted a …

Google gets ahead in location-based services with Latitude
February 4, 2009 – 11:20 am | No Comment
Google gets ahead in location-based services with Latitude

Google’s leapt feetfirst into the location-aware services pool, allowing users to locate their friends and display their own location in real time using either a smartphone or an iGoogle gadget.

MG Siegler at VentureBeat thinks this …

New research into digital moms and social influence marketing
February 3, 2009 – 11:28 am | No Comment
New research into digital moms and social influence marketing

Razorfish’s Shiv Singh blogs at Going Social Now about a couple of interesting studies released by the agency:
“Digital Mom consists of two companion studies. The first study, conducted by Razorfish focuses on how digital moms …

Social media in play at Davos
February 2, 2009 – 11:14 am | One Comment
Social media in play at Davos

The World Economic Forum at Davos last week proved to be an excellent showcase for how social media tools can be incorporated into real-world discussion to create all-important dialogue with stakeholders. Michael Arrington at TechCrunch …