Matthew is the executive editor and co-founder of Social Media Influence. He is a writer and consultant who has advised companies on social media strategy since 2005.

Matthew specialises in social media editorial strategy, online reputation and sustainability communications. Over the years he has advised many major clients including: HSBC, Lloyds Banking Group, Volkswagen, PwC, TCS, and Diageo.

He is the lead author of the SMI-Wizness Social Media Sustainability Index.

Matthew has worked in New York and London for major publications such as the New York Times, National Geographic, The Atlantic and Wired. He was a senior editor at the Industry Standard and the Village Voice and has blogged for Time.com and Slate’s The Big Money. Matthew has taught social media and journalism at Cardiff University and New York University. He is the author of three books: Oil, Anatomy of an Industry, The Gastrokid Cookbook and #FAIL: The 50 Greatest Social Media Screw Ups.

He tweets @mateoy and @socialinfluence.

Email matthew at socialmediainfluence.com or contact him on twitter